Why Animated Videos Are The Need Of The Hour

Problem Statement- Too much textual information causes memory similar to that of a goldfish. Solution- VISUAL CONTENT!

Not just us, but science too is yelling that 65% of the population can fetch and store more from visuals. Graphics have turned into the key which unlocks greater potentials of easy comprehensibility. So, for striking a string of emotions in minds and establishing a connection, boost your content with visual creation!

Here’s why Animated Videos are the need of the hour

Appeal Factor

Ask someone to pass a textbook to you. The first thing that will grab your attention is millions of colours fit in a box. Yes, images will mark their way to your minds. Visuals are always more interesting than plain texts. But what if you could also present plain texts in a playful manner? Animation has the power to do both for you! Kinetic Typography is a super cool and attractive way to stage your point precisely, with innovation. Add elements and grant them the liberty to have fun with motion and woosh! You already have a great MP4 file ready! To wrap this point, visuals make a stronger appeal than a normie immobile object.https://www.youtube.com/embed/6B16yOhyvVs?feature=oembed

Simple Communication

Before we jump on to this point, let’s take a few notes. We did some research and here’s what we found-

Brain welcomes visuals and hence, around 90% of the data going to it is visual.
Millions of nerves link our eyes to our brain. They avail a DM facility!
Eyes can perceive around 25-50 frames per second.

And the last point we would emphasize on. If our brainy brain can take 50 frames a second, then why keep it limited to one page and one image? Still not convinced about the power of visuals? Let’s give you a constant image and set it to compete with the text.

Run through questions
Did your eyes go to the image first?
Didn’t you understand the meaning immediately by seeing the graphics, without reading text?
Even we felt the same!
So, we touch on the conclusion and agree that visuals> texts. Let’s move ahead

Catalyst For Emotional Connect

We will leave you with this video. It’ll explain the point to you better than we do with words.https://www.youtube.com/embed/b17hZB8GdPQ?feature=oembed

Okay, we said that we will let the video explain the point to you and we guess it served the purpose! Waari is a motion graphics based short film made by us. With typography and basic animations, the film made it big in the fests and bagged awards. The emotions walked straight to the audience and we were showered with love. The typography, the feel and the storyline of the film triggered many emotions. Static graphics and text perform storytelling but videos complete the cycle by adding one thing that statics lack speed! Videos offer you a direct connection with your audience.

The Fun Factor, duh!

We understand that business is important but entertainment won’t hurt a bit! Animation adds the fun factor to videos and ensures that they leave an imprint on the minds. With the ooh! factor, the audience experience a wave of interesting

points hitting them and they won’t even mind surfing with it. And if the people feel great, they share the content, which apparently travels to a larger mass audience. Animation is a win-win situation for all!https://www.youtube.com/embed/DsSe1g8t7PM?feature=oembed

Basically, the animation is the present and is also going to be the future of all things good. Information and entertainment are packed and delivered directly to your screens. And you want it to be perfect, don’t you? Hello. Meet Creative Splash. We are an animation, media and VFX house and we specialize in creating all kinds of videos that will fulfil your platter. To be precise, advertisements, product videos, explainer videos, TVC’s and everything you need for a brand is done by us. Reach us at info@creativesplash.co.in or you can also ring us at 8554982761!

How Animation Helps Construction Industries

construction-industries-animation-by-creative-splash

Expectations- That dream house!

Reality- The house far in the dreams.

And the troop of civil engineers, the constructors of dreams and the builders of hope and happiness, you are the ones that bear the weight of all the dreams of clients. Not only you bear it, but you also plan, design and work to get the expectations into a reality. As the same expectations rest on your shoulders, you must be geared up to propose a scope of work and abilities to the clients.

For this, you can virtually define reality. 3D Animation extends its hands to help you when you’re shaking hands with your clients. With a tap on the arrow which allegedly holds all the magic, you can get their eyes to discover the possibilities within the 4 walls. Where’s the bathroom? How’s the sofa? What about the balcony and many such questions have their answers in the 3D videos for construction industries made by us, at Creative Splash.

At Creative Splash, we use up-to-date software and techniques to get your plans running and rolling visually. We simplify your complex constructions so your clients fall in love with the homes awaiting them. Our 3D animated videos have the capacities to convert the views into sales and fill your constructions with smiling lively families.

Here’s why to choose an animation for construction- related videos

Industrial Toolbox:

Lifesaver. That’s the word we’ve to relate to animation. Lifesaver. Wondering why? Imagine constructing a grand house with Lego blocks and then, finding out that the bedroom is constructed abruptly. No one wants to break the built, right? Similarly, the technical motives, light fixtures, tiles, the built of walls and everything that runs within the brickwork can be specified and refined. Tracing the loopholes beforehand is a smooth move for the pocket. Remodeling is surely a gift! With it, you can mend the errors before the construction starts.https://www.youtube.com/embed/K_LIhVcHMRY?feature=oembed

Realistic Visualization:

A rich, splendid and realistic proposal of your construction to propose to the potential clients, the permission-offering authorities and print in your catalogue- 3D visualization. 3D makes the boundaries of reality and imagination meet and facilitates virtual walkthroughs. With this, the clients can get a seamless view of the construction and understand the interiors. You can zoom in to the minute details while also presenting a landscape view of the entire room. Moreover, how great it’ll be for the clients to have an interactive experience! They can stroll through the corners, walk in the aisle and fall in love with the project.https://www.youtube.com/embed/aLIWKB7urwY?feature=oembed

Powerful Marketing Tool:

Promoting the exquisite job is a tough task but by welcoming 3D animation to your desks, a stupendous presence of your work can be marked in reality as well as virtually. Uploading the product video on the YouTube channels, sharing it ahead to the potential customers, getting a 3D render on the hoardings and billboards turn out to be a great visual appeal for everyone who runs through it. Be it an office building, a hospital, a residential complex or any structure, the 3D renders will always make your project shine out.https://www.youtube.com/embed/KYHhunxUH-E?feature=oembed

Hike in Sales:

No, we at Creative Splash don’t use the typical make, watch and promote style to get your work on boards. We put all the creativity and ideas in and pamper it with various techniques and love, and hand over a great output to you. Going beyond the regular boundaries, we run through you various possibilities possessed by the videos. We go a step above the expectations and bring to you a mixture of brochure films, 3D explainer videos, connectivity films, concept advertisements and much more.https://www.youtube.com/embed/Rg0ttbPNXMM?feature=oembed

Such perks, much wow! Pick these perks and put them in your marketing plans with Creative Splash. Why choose us?

Expertise- At Creative Splash, we have designers and animators that will dress up your work good and great, and send it to you with a full focus on the intricate details, lighting, fixtures and elements that add to your project. We study your project, understand your concepts, jot down our notes and work on the screens. We ensure that every aspect of your project is taken care of.
Technically Updated- Putting in use the latest software and techniques, we virtually build your real experience. The setup is loaded with upgraded and renowned applications and our designers are well acquainted with all of them.
Newness and Variety- We deliver the product after imbibing in it a very artistic approach and getting new perspectives to the table. We run with the clock and trends and understand the importance of a perfect animation.
Easily Understandable- Conveying the viewpoints of the layman as well as a professional, we make videos that are understandable to all. Keeping the process transparent, we make sure that the customers gain equal understanding and joy out of the same video.
Good Packages- All the videos are tailor-made to suit your needs and your budgets. We aim to provide the best with the best packages. With Creative Splash, you don’t have to worry about your project or your pockets. It’s only the best that’ll be sent to you!

What are you waiting for? Contact 8554982761 and we can spill some beans and construct a well-to-do plan for you. You can also drop a mail at info@creativesplash.co.in or stop at our office at Deccan Corner, Pune. Let’s work together and create wonders!

The Making of “Khidakya”

We are surrounded by stories, if only one is mindful enough to truly see. Khidakya, our Award-Winning Marathi Short Film is an amalgamation of such everyday stories around us – some hidden, others apparent; some heartwarming, others heartbreaking.

The Concept

The daily commute can be a frustrating affair, but the concept behind the short film was derived in the process of making these little journeys to and fro. From windows with broken glasses, reminiscent of childhood memories of playing gully cricket with the gang, to squeaky clean, ‘whole’ windows of homes that speak of their prim and proper occupants; from windows that are tightly shut – a sign of no life (or of a fiercely guarded one?), to windows that are wide open and alive – there is so much to see, so much to take in, so many windows and as many stories!

The many windows presented many facets of life that were penned down into poems, some on the spur of the moment, others while compiling the script for Khidakya. The more we explored and thought about it, the more we realized that there are thousands of windows around us that offered a peek into the many exciting elements of life. Being visual communicators, compiling the narrative for the short film was a natural transition. Only this time, it was for us. And this meant we had absolute creative liberty with the film.

The Production Process

Location Hunt

Once we had the script in place, we went line-by-line to brainstorm and decide what would best represent the thought visually. The scouting led us to locking in the people, places and things that we wanted to capture. The interesting part about the filming process is that most of the window themes captured in the film are real locations that we scouted for, keeping the script and its essence in mind.

Next, we sought permissions. We came across some lovely windows that we absolutely had to capture for Khidakya. This meant venturing into public spaces, even into the homes of random strangers to seek permissions for filming. This part of the process is filled to the brim with anecdotes and experiences that can be entire short films on their own! It was like a wonderful serendipity – things simply started falling into place, even when at times it seemed like they wouldn’t.

Filming & Post Production

Khidakya was shot over a span of 20 days during Diwali, 2018. Since it was an independent production, we were working within a limited budget, and a basic equipment and studio setup that was available in-house. The shoot was segmented on the basis of a rough radius of location, and one or two of us would venture for the shoot.

The narrative of Khidakya represents the complexities of life in a rather simple and beautiful manner. The thought behind each such window was discussed with our voiceover artist, who then conveyed the right emotions to support the visuals.

Presenting The Film

Khidakya turned out to be a true testament to the fact that the foundation for a good product is what lies within. Even though the short film was made with the help of modest equipment and technology, it was the content, creativity and dedicated efforts that produced a wonderful result.

Khidakya was officially selected for various short film festivals, and it also won awards for best film and cinematography at a prestigious short film festival. The public reaction to the film, even to this date is heartwarming. Khidakya managed to touch people, stir emotions and made people appreciate the power of good storytelling. Soon, we started getting suggestions to spin tales around many such concepts.

The Power Of Imagination

With Khidakya, we took a small concept and brought it to life. The entire process from ideation to presenting the final film gave us an insight into people and perceptions. We realised that if we look at it, windows are omnipresent. We realised how life is full of windows, literally as well as figuratively!

While Khidakya was a personal project that gave us an unbounded creative outlet, it made us see how we can apply such a thought process in our work too. If you have a product or an idea to sell, we have the ability to weave a beautiful story around it. After all, we are surrounded by stories. One only has to be mindful enough to truly see!

Annecdotes During The Making of Khidakya Time No Bar

One time, we came across a splendid window that we knew would fit well with one of the lines. It was around 10 p.m. that we, as complete strangers approached a kind old woman sitting at the window in her home to grant us permission to shoot the next day. In hindsight, it must have been quite an amusing sight as we spoke to each other – she, by her window and us, looking up at her from the street! We introduced ourselves, what we did and why we were making a strange request, that too at an odd hour only to have her happily oblige!

Toothless

For one of the concepts, we wanted a shot of a child of around 8 years of age. More importantly, we wanted a child with a missing tooth for what can possibly be a funny and adorable representation of a window! Around this time, we bumped into an old man who has been

working for us for several years to realise that a couple of missing teeth for someone his age looked equally endearing! We quickly made a request and had him let us capture another one of our windows!

Perseverance

Possibly the one difficult permission to acquire was the one to shoot the colourful slums in Mumbai. We were in the city only to get the particular shot, and the view was offered only from a metro railway station. We were initially denied permission as cameras were not allowed for security reasons, but we did not let that hinder us. We approached the officials again, and were finally allowed to shoot in the presence of an armed personnel!

Back To School

One of the fondest memories around Khidakya is when we got an opportunity to go back to our school. What can be more rewarding than visiting the very place as a grown-up with accomplishments, where once upon a time as children we learnt, we dreamt, we faltered and we grew! Perhaps, the journey of the film started all those years back when the window by the school desk became our window to the fascinating world outside!

Khidakya, for us became the medium that breathed life into the inanimate. It forged and renewed human connections, offered fresh perspectives on life and at the end of the day helped bring a wide smile to many faces, including ours!

These anecdotes are just a peek into the treasure of memories associated with Khidakya, waiting to be shared. Feel free to connect with us to hear more such stories. You can drop us an email at info@creativesplash.co.in if you like talking on the phone, you can call us on 8554982761 if you are in and around Pune, drop in for a conversation over a cup of coffee at our office Deccan, Pune

GIFs VS Non-skippable Ads – pros and usage tips.

Are you wondering what would work better for your organization? A GIF or a Non-skippable Ad? Then this is the right read for you.

If you think about it, the only reason why both – a GIF and a Non-skippable Ad are put into the same scale for comparison, is the duration. GIFs are a maximum of 8 seconds and Non-skippable Ads are a maximum of 10 seconds. Then what should one choose? Before we get into the points that one must consider while getting one of these done, let’s run through a quick question. What are GIFs and Non-skippable Ads? GIFs are a series of images run at comparatively low speed in order to bring about a seemingly unreal movement. They were introduced around 2 decades back and have been trending ever since. And to know what a non-skippable ad means, remember showing someone something on YouTube. An ad starts playing and the skip button isn’t enabled? These are Non-skippable Ads. YouTube introduced these a few years ago and fortunately for the marketers and unfortunately for the viewers, they have changed the outlooks of the marketing world

Here is a list of why GIFs are trending for nearly 25 years now.

– They are short.

– They are cheap to get made.

– One can perceive the message without wasting a lot of time.

– They are humourous and more appreciated.

– Can convey a message worth a thousand words in a couple of moving images.

Now here is why Non-skippable Ads are doing wonders too.

-They can’t be skipped! One has to watch the entire thing. So if the ad is made interesting enough, marketers actually get a platform to make a difference.

-They are short and convey a lot in a matter of a few seconds.

-Unlike GIFs, the word limit is more here. The marketers have audio plus visual. Therefore they are great for longer messages.

Depending on what the message is, what the available platforms are and what budget constraints you have, you should optimize your investment by making the right choice. A lot of organizations add a pack of GIFs to their regular mailing. This ensures that communication is warm and yet formal. Non-skippable ads are usually shared across platforms like youtube or in-app advertisings where they are more effective. Non-Skippable Ads work wonders on platforms where they can’t be skipped. One cannot ensure their viewership if they are shared via emails or other social media platforms. Therefore you need a campaign manager. Someone who knows the deal, an expert.

At Creative Splash, we help you through the entire process. Right from the decisions regarding what to choose, up to it’s execution and broadcasting, we do everything for you. You can sit back and relax while you see the wonders your communication tool creates. We take pride in being one of the best 3D animation studios, VFX studios, and live-action video makers. We also provide AR-VR facilities. Making GIFs and Non-skippable Ads is also done inhouse. It’s time for your organization to embrace changes and get yourself this new media. Reach us to get it done for you.

6 Ways Of Revolutionizing Business Today.

If you are looking for ways to revolutionize your business, new media has lots to offer.

If you are a newbie in your market, or if you are old and are looking for a way of embracing the dynamics, we have made a list of the things you should think of getting done right away.

Social Media –

Having an opinion on current affairs is just as important as sharing it. A growing organization must have an up to date social media handle. The organization can communicate with the concerned contacts, clients and other stakeholders through it.

Explainer Videos –

Explainer Video Production Company in Pune

For the organization’s that have specific products and services that require the customers, users or sponsors to understand to appreciate it, explainer videos are a game changer. The best part is that they use great animation and infographics to explain complicated theories or principles.

So if you are an organization that requires

Audio Visual Communication –

Videos communicate lots of things in a short span and without letting the viewer lose interest. That is why we recommend everyone to have videos. Nowadays you’d find all sorts of communication running through videos- from wishing New Year’s, to sharing about offers, from showing how machines work, or explaining complicated processes. Videos are one of the most handy tools for organizations of today.

4. Product Shoots –

Showcasing the product also plays a vital role. Therefore we recommend our clients to have professionally shot pictures for display on websites or social media. In today’s time, the display affects the sales of products directly. Properly shot pictures not only make the product look good but also have an effect on the impact of the product on the viewer and the impression that the buyer is left with. As a preferred Product Video Production Company in Pune, we have made several prominent videos.

5. AR and VR –

Augmented Reality and Virtual Reality are the latest addition to this list. Everything from the past, future or fantasy can be shown with AR and VR. The possibilities are infinite and people from all fields are experimenting with them.

6.Website –

Even though websites are considered as the first thing that makes business look professional, we don’t always recommend our clients to have them. Whether a particular organization needs a website or not depends not only on the scale of the organization but also the type of industry we are dealing with.

But one can’t deny that having a user friendly website has a great impact on the business. So if you are an organization that could do with a bit of a showcase, you should definitely think of getting a good website done at the earliest.

At Creative Splash, we guide our clients by finding out the right amount of media. We are one of the best3d animation studio in Pune. We are also into making live action as well as animation and info graphic videos.

6 Reasons Why Short Films are Doing Better than Ever Before

Have you ever wondered why short films are doing better than ever before? Everyone, literally has started using the audiovisual media to communicate their deals, may it be corporate entities, service providers, shops, art organizations or social services. Here are 6 reasons why one needs to communicate through short films today.

1. Short durations-

Long boring descriptions are often skipped. People want to know the most in the least amount of time. Therefore short films are watched more frequently than ever today.

2.Easy sharing-

Short films can be shared across social media and can be received even while scrolling in the free time over the phone or laptop. One doesn’t need to visit theatres or TVs to watch short films.

3. Availability of Internet-

For obvious reasons, the availability of the internet changed everything for media in general and short films benefited the most. That isn’t very hard to guess why.

4. Easy access-

Short films come to us in our place. One can reach a film in cars, on mountains while trekking, in traffic while waiting on signals, in the office during breaks, absolutely everywhere. It helps one make the most of the short intervals of free time that one gets, and gives them a small snack of entertainment in the busy routine.

5. Availability of smartphones and smart apps-

The tools of filmmaking are available to the layman today. One doesn’t need to know complicated devices to make short films. Even though the smartphone and related devices can’t process a lot of data for longer durations, shorter ones can be shot and edited very easily.

6. Competitions to encourage the makers-

A lot of competitions are arranged, with minimum entry fees to encourage beginners as well as professionals to make more short films.

Due to the rising popularity of short films, they have become an important platform for showcasing brands. Many brands invest in entertainment short films that are directly related to or not related to the product or service they offer. Filmmakers offer them visibility as sponsors. Many brands find this medium far better reaching and economical than expensive TV commercials. That is why we believe that short films are the future.

At Creative Splash, we believe in helping our clients with their communication needs. We make short films using live shooting techniques as well as animation and other post-production techniques. Apart from making corporate films, product films and explainer videos, we are also into making great entertainment short films.

Explore our short films.

Our recent short films ‘Waada‘, ‘Khidkya‘ and ‘Chhand’ have won laureates at various film festivals. You can find them on YouTube at–

We are one of the best animation, VFX studios and video making service providers in Pune.

We are also one of the very few companies in Pune providing 3d architectural visualization, augmented reality, virtual reality (AR/VR) services in Pune. Our animated explainer videos, product films and promotional films are appreciated by our clients and have helped us bond professionally with them. We take pride in weaving the best stories for you.

9 types intelligence- a breakthrough in finding person’s aptitude

For several decades , psychologists, educationists, Best career counsellors were trying to find a model way to probe into a person’s mind – to find his/her aptitude.

In 1983 a major breakthrough arrived, by the discovery of Multiple Intelligence The theory was first put forth by Professor Howard Gardner in his principality -book , Frames of mind. For his work on broadening our understanding of human intelligence Gardner received one of the prestigious MacArthur Fellowship Awards. While his original theory included descriptions of 7 intelligences, in the mid-1990s he began to propose that there was an eighth kind of smarts — naturalistic intelligence. Later the Ninth Intelligence was added– Existential or Cosmic Smarts

Gardner was the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of Education, The main strength of Gardner’s work is that he accurately pinpointed parts of the brain as these connection to each of his described intelligences.

Over the past 40+ years Gardner’s MI theory is acclaimed and being applied by teachers, parents and career counsellors as a tool for explaining and differentiating the talents and gifts of children. The spread of this important theory reached all over the globe.

This discovery, the treatise has helped many teachers and parents better understand how to use children’s strengths to improve or heighten cognition and learning.

While initially Professor Gardner described seven aspects of human intelligence as being verbal/linguistic; mathematical/logical; spatial; musical; kinesthetic; interpersonal; and intrapersonal, in 1994 he added eighth intelligence, “naturalistic intelligence”(or “nature smarts”). Naturalistic intelligence was then more fully described and officially added to his thesis seven intelligences in 1999 in his book Intelligence Reframed.

All of us in school have been told that we are intelligent in some aspects/subjects and not in some. If you are not good at math or language, you might still be gifted at other things but it was not called “intelligence”- before the above theory was accepted.

In 1983 an American developmental psychologist Howard Gardener put forth 9 types of intelligence[1]

Naturalist (nature )
Musical (sound )
Logical-mathematical (number/reasoning )
Existential (life )
Interpersonal (people )
Bodily-kinesthetic (body)
Linguistic (word)
Intra-personal (self smart)
Spatial (visual)

What other scientists thought there were just soft-skills or interpersonal skills, Gardener realized its the types of intelligence. It makes sense. Just as being a math whiz gives you the ability to understand the world, so does being “people smart” give you the same ability, just from a different perspective. Not knowing math you may not calculate the rate at which the universe is expanding, but you are likely to have the skills to find the right person who will.

For something to qualify as an intelligence, it has to satisfy Howard Gardner’s eight “signs” of intelligence. After extensive research, Gardner identified nine, distinct intelligences.

Spatial inteligence

This is the capability to visualize and conceptualize and design vast spaces, 3D These persons can be architects, designers.

Bodily-kinesthetic inteligence

This suggests the ability to manoeuvre one’s body, or parts of the body ( hands, legs or the mouth). These persons can be dancers, actors.

Musical inteligence

This faculty is cognitive to rhythm, pitch, meter, tone, melody.It can lead to the ability to sing, play musical instruments, and/or compose music .

Linguistic inteligence

Sensitivity to the meaning of words, order among words, and the sound, rhythms, inflections, and meter of words (e.g. poet). (Sometimes called language intelligence.)

Logical-mathematical inteligence

The capacity to conceptualize the logical relations among actions or symbols. Famed psychologist Jean Piaget believed he was studying the range of intelligences, but he was actually studying logical-mathematical intelligence.

Interpersonal inteligence

The ability to interact effectively with others. Sensitivity to others’ moods, feelings, temperaments and motivations (e.g. negotiator). (Sometimes called social intelligence.)

Naturalistic inteligence

The ability to make consequential distinctions in the world of nature , for example, between one plant and another, or one cloud formation and another (e.g. taxonomist).

Existential inteligence

It deals with a sense to understand human existence and the meaning of life.

DMIT- Dermatogyphic multiple intelligence test is used by career counsellors, career advisors in Pune for children, adults and even for people working in Corporate world, IT companies and so on.

The well acclaimed center in Pune- the dmit counselling center in pune– is a subject expert in this model of counselling. The result is it has mapped the career path of hundreds of students.

The test not only clarifies students but also the parents after they discover the aptitude, IQ Test results and DMIT results.

For more details and to book the Appointment for bright future of your child, visit our website

9 key pointers of an effective explainer video

An explainer video is short and simple not more than 2 minutes video which is generally animated or cartoon style. They concentrate on explaining the concept of business idea in simple but engaging way. Explainer videos are thus appealing and eye catching videos that grabs the attention of audience.

So why are the explainer videos gaining popularity rapidly? Here is the answer for your question

Simple: They give out a simple and pure message by following the conventional narrative structure of “what?”, “why?” and “how?”

Short duration: These videos are very straightforward and short which doesn’t long more than 2 minutes.

Great Quality: In order to achieve best marketing results, explainer videos need to have the great quality so that the company stands out from the competition.

Solid Script : A solid, high quality script is the foundation of every good explainer video. The script is like a basic element that will guide the rest of the video production process. And of course in video scriptwriting there are some do’s and don’ts.

Animation: Explainer videos generally use minimal and animated characters to attract by giving a fun touch that produces a sturdy connection with the target audience.

Focused: Explainer videos concentrate on the needs of target audience and their problems. Thus the videos make needs of audience feel identified with the company’s proposals.

Sound Track: Explainer videos have inbuilt music and sound effects that fixed the mood to express a specific story and thus helps to increase target audience engagement.

Brand: They usually use the appearance & touch of the brand’s distinctiveness in order to seed strong brand recognition.

Professional Background Voice-Over: Explainer videos give us another great feature of background voice. The content for the video is narrated by a professional voice which reveals what actually the video shows on screen.

We are also one of the very few companies in Pune providing 3d architectural visualization, augmented reality, virtual reality (AR/VR) services in Pune. Our animated explainer videos, product films and promotional films are appreciated by our clients and have helped us bond professionally with them. We take pride in weaving the best stories for you

Explore our award winning short films.

Our recent short films ‘Waada’, ‘Khidkya’ and ‘Chhand’ have won laureates at various film festivals. You can find them on YouTube.

What is De-Aging? And How VFX Studios Are Leveraging it to Create Younger Looking Actors

Henry Wadsworth Longfellow, an American poet and an educator once very famously quoted, ‘Youth comes but once in a lifetime’, which is so true, yet the whole world is obsessed with youth or looking younger. It is that time of our lives when we (technically) look our best and are at the prime of health. We all know that we aren’t getting any younger but yet we find ourselves doing everything possible to look younger. Be it that cream we use or those exercises we do or the hair colour we apply to cover the greys, we all try to look younger.

Film Industry

One such industry obsessed with youth is the film industry. It is the firm believer of the notion that youth draws attention and appeals the masses on a higher level. As a result, they use many technologies to make the older established actors look younger and one such amazing technology is De-Aging technique.

The Technique Of De-Aging

The De-Aging process is all about using technology to make someone look younger. We human beings have this knack of using technology for doing something that won’t happen naturally, as we mentioned before as we grow up we grow old and none of us is getting younger but the De-Aging technology can make someone look young on the screen. This process is brought into action by digital editing or CGI touch up or overlays. In the movies, this technique is usually utilized for flashback scenes. Whether it involves tightening of the jaw-lines or smoothening of the wrinkles, everything is possible with this technique. They, sometimes refer to it as the ‘digital knife’.

De-aging is a major milestone in the world of VFX technologies and VFX studios in Pune are utilizing it to the fullest. Computer Generated Imagery (CGI) is used extensively in many of the motion pictures, De-Aging uses this CGI to create younger-looking actors.

De-Aging in Hollywood

VFX studios have used this technology for more than a decade now. It dates back somewhere to 2006 when X-Men-The Last Stand movie used the de-ageing technique to make the actors Patrick Stewart and Ian McKellen (Professor X and Magneto) look younger for their flashback scenes. Marvel movies have been using this process a lot, be it Michael Douglas in ‘Ant-Man’ (2015) or Robert Downey Junior in Captain America (Civil War). It has even been used on Jonny Depp in Pirates of the Caribbean in the flashback scenes.

These were some of the movies where the VFX studios have used the De-Aging technique for a few scenes. In recent times, Martin Scorsese has created quite a stir in the VFX world with his latest movie – The Irishman where he has used the De-aging technique for almost the entire movie.

The Process

There are two ways or approaches through which the VFX studios bring about the process of De-Aging – the 2D and 3D methods. Usually the movies use the 2D method as it is less time consuming and comparatively inexpensive. The 2D method includes comparing the actor to their younger selves be it the hair colour, body shape, face shape and much more. In the 3D methods, the actors are digitally scanned to make a 3D model their body and face.

The De-ageing technique is here to stay and VFX studios will be utilizing it to the fullest.

We at Creative Splash, being one of the best VFX studios in Pune are aware of the technological advancement and the benefits of the technique.

We also are one of the best VFX animation company in Pune and also provide great promotional video services in Pune.

To know more please visit our website.

Why Product Videos are the Secret Sauce for ecommerce Conversions

Commerce is a fiercely competitive industry and despite being in its nascent stages, has already managed to match the might of several other pre-existing domains. This permeation of ecommerce across the globe is thanks to changing lifestyles, the advent of new technology and businesses’ desire to serve their customers better.

It is no secret that videos have become the preferred mode of branding, advertising, launching products, explaining concepts and seeing a product in action. For modern-day businesses, videos are of high importance because they help create a buzz, reach more people, gain more attention, connect with more audiences, engage potential customers and leave behind a high recall value – all of which amounts to the golden word that every business wants to hear: CONVERSIONS.

Here are a few statistics and data points that will revalidate the fact that having a video strategy is a must for businesses and that product videos are indispensable:

• Video accounts for close to 80% of the world’s mobile data traffic

• Over 75% consumers think that videos explain products better

• Over 50% people engage with a brand after watching a video

• Over 51% shoppers think that companies with product videos are trustworthy

• Close to 90% people find videos helpful while making a buying decision

• Approximately 60% people are more likely to buy a product after watching a video about it

Types of Product Videos

Product videos come in various shapes, sizes and forms. Here are a few popular types of product videos:

• Live-action product videos

• 2D animated videos

• 3D animated videos

• Whiteboard explainer videos

• Product videos that use motion graphics

Benefits of Product Videos

Whether you talk about websites or social media, videos are ruling the roost everywhere. Product videos are short audio-visual productions that convey to the viewers what a certain product does. They help potential customers understand the product by:

• Highlighting all its important aspects

• Educating them about new features

• Explaining what it is used for

• Demonstrating how it is used

• Focusing on the key benefits of the product

• Providing a virtual overview of the product

Studies suggest that high-quality product videos can help ecommerce businesses by:

• Helping them rank higher on Google’s search results

• Attracting new customers

• Retargeting potential customers who had shown interest in your product

• Increasing sales and conversions

The ability of product videos to convince or persuade a viewer to make a purchase, or even create an aspirational value about the product, is massive. ecommerce businesses are constantly experimenting with different types of product videos that can help build some excitement about their offerings and strike an emotional chord with the viewers.

Research on the subject also points towards the fact that hosting a video about a product on the website helps build trust. Moreover, product videos are generally very short and crisp, making them easily digestible across platforms and devices. They also have the shareability aspect – people spend close to one hour on an average watching different types of videos online every single day – and social media channels make it easy for users and viewers to share what they like.

All in all, hosting product videos on your ecommerce website and promoting them using social channels and paid advertising is the key to greater visibility, increased conversions and a happier you! Video marketing, if done right, can result in increased sales and conversions. All it takes is knowing what the best product videos look like. And if you don’t know that, we’re here to help.

Toolbox Studio has enabled several retail and ecommerce businesses and brands to create impactful product videos for a wide range of purposes. Our expert team of writers, visualizers, artists, animators, cinematographers, directors, editors and VFX Studio specialists ensures that no stone is left unturned when it comes to creating the perfect product video.

Have a look at the TVC’s of Creative Splash on the website or You Tube– they will speak about how they achieved success for the brads and of course, become feathers in our creative cap!