Category: Uncategorized

Why Product Videos are the Secret Sauce for ecommerce Conversions

Why Product Videos are the Secret Sauce for ecommerce Conversions

Commerce is a fiercely competitive industry and despite being in its nascent stages, has already managed to match the might of several other pre-existing domains. This permeation of ecommerce across the globe is thanks to changing lifestyles, the advent of new technology and businesses’ desire to serve their customers better.

It is no secret that videos have become the preferred mode of branding, advertising, launching products, explaining concepts and seeing a product in action. For modern-day businesses, videos are of high importance because they help create a buzz, reach more people, gain more attention, connect with more audiences, engage potential customers and leave behind a high recall value – all of which amounts to the golden word that every business wants to hear: CONVERSIONS.

Here are a few statistics and data points that will revalidate the fact that having a video strategy is a must for businesses and that product videos are indispensable:

•          Video accounts for close to 80% of the world’s mobile data traffic

•          Over 75% consumers think that videos explain products better

•          Over 50% people engage with a brand after watching a video

•          Over 51% shoppers think that companies with product videos are trustworthy

•          Close to 90% people find videos helpful while making a buying decision

•          Approximately 60% people are more likely to buy a product after watching a video about it

Types of Product Videos

Product videos come in various shapes, sizes and forms. Here are a few popular types of product videos:

•          Live-action product videos

•          2D animated videos

•          3D animated videos

•          Whiteboard explainer videos

•          Product videos that use motion graphics

Benefits of Product Videos

Whether you talk about websites or social media, videos are ruling the roost everywhere. Product videos are short audio-visual productions that convey to the viewers what a certain product does. They help potential customers understand the product by:

•          Highlighting all its important aspects

•          Educating them about new features

•          Explaining what it is used for

•          Demonstrating how it is used

•          Focusing on the key benefits of the product

•          Providing a virtual overview of the product

Studies suggest that high-quality product videos can help ecommerce businesses by:

•          Helping them rank higher on Google’s search results

•          Attracting new customers

•          Retargeting potential customers who had shown interest in your product

•          Increasing sales and conversions

The ability of product videos to convince or persuade a viewer to make a purchase, or even create an aspirational value about the product, is massive. ecommerce businesses are constantly experimenting with different types of product videos that can help build some excitement about their offerings and strike an emotional chord with the viewers.

Research on the subject also points towards the fact that hosting a video about a product on the website helps build trust. Moreover, product videos are generally very short and crisp, making them easily digestible across platforms and devices. They also have the shareability aspect – people spend close to one hour on an average watching different types of videos online every single day – and social media channels make it easy for users and viewers to share what they like.

All in all, hosting product videos on your ecommerce website and promoting them using social channels and paid advertising is the key to greater visibility, increased conversions and a happier you! Video marketing, if done right, can result in increased sales and conversions. All it takes is knowing what the best product videos look like. And if you don’t know that, we’re here to help.

Toolbox Studio has enabled several retail and ecommerce businesses and brands to create impactful product videos for a wide range of purposes. Our expert team of writers, visualizers, artists, animators, cinematographers, directors, editors and VFX Studio specialists ensures that no stone is left unturned when it comes to creating the perfect product video.

Have a look at the TVC’s of Creative Splash on the website or You Tube– they will speak about how they achieved success for the brads and of course, become feathers in our creative cap!

EXPLAINER VIDEOS MIGHT NEED A LITTLE EXPLAINING

INTRODUCTION

In Explainer video animation serves as a link between a creative idea and an engaging execution free from the tethers of real life. And while the technique is broad, when it comes to animation, if you can dream it, you can do it. This possess a truly unique power to engage viewers and customers. You can speak directly to the needs of your audience without the limitations imposed by live-action filming or static communication. With explainer videos, the only boundary is your imagination. That’s why so many businesses, non-profits and other organizations are turning to animation, in the form of explainer videos, to tell their stories. We are Creative splash working with our artist such as 3 D animation, video making and other team, we surveyed decision makers at many businesses and more than 1,000 consumers about the state of explainer videos. Our results tells and prove without a doubt that explainer videos need to be a central part of your next campaign.

 “Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation.”   — Walt Disney

Explaining Explainer Videos’ Effectiveness

If you sat down right and watched every video uploaded to YouTube today, you’d be watching for nearly 1,200 years. Think about the amount of video you saw today. You might watched some news clips or sports highlights on Twitter before work this morning. You liked a friend’s gender-reveal video (or claimed you did) on Facebook. Maybe you watched an explainer video for a product you’re considering purchasing. Video is rapidly becoming the most popular means of communicating information, marketing ideas and selling products around the world. It’s estimated that by 2021, video will account for more than 80 percent of all internet traffic. And explainer videos are among the most effective approaches.

Explainer Videos are the Premier Way To Learn New Information

The consumers we surveyed said explainer videos were the single best way to learn and retain information.

The combination of hearing narration along with seeing visuals that reinforce or further explain information positions explainer videos to lead the way in making information and messaging sticky. And it shouldn’t be a surprise. Think back to the classroom. Some people learn well just by reading. Even more of us learn well by reading and hearing information reinforced by a speaker. And still more of us learn well by reading, hearing and seeing a process or event illustrated.

That’s exactly what explainer videos do. Leaving behind limitations of live-action, explainer videos can depict any possible event you can imagine, creating the most perfect version of a story. And consumers respond strongly to explainer videos, telling us that, among other reactions, explainer videos made them think deeply about a subject (59%), consider purchasing a product or service (56%) or even change a previously held opinion (50%). To our surprise, nearly a third of consumers told us explainer videos could even make them consider changing their lifestyle.

Almost no respondents had a negative reaction to explainer videos

While a majority of viewing consumers (54%) respond well to explainer videos, there still is a prominent lack of awareness of the term. But among those who were familiar with the term, almost no respondents had a negative reaction to explainer videos, which means we already know that most people and businesses will like explainer videos — they just haven’t seen them yet. Video is a staggeringly popular medium; more than three-quarters (78%) of the U.S. internet audience watches online video. also we know they are effective landing pages that include video have an 80% higher conversion rate. But once people see explainer videos, they are convinced. In many businesses that used explainer videos in the last year, 82% in all over the world and it found them to be effective tools to communicate a company’s values and message. Explainer videos provide a message people love — we just have to get them through the door.

Conclusion

Explainer videos not only captivate the human imagination, they trigger the part of the brain that helps viewers absorb information. They entertain and educate. They inform and convince. also they do it without the real-world limitations of casting or filming. Explainer videos create audience engagement and impact surpassing almost any other form of communication

Have a look at our website Creative Splash and videos- you will experience a spectrum of success stories which are the proud feathers in our cap. Our creative and animation team is always ready to take the challenges you offer- and add to one more success story.

What is AR VR and its services in future

Virtual reality i.e. V.R. is a content that produce or creates a completely alternative reality displayed with the help of VR helmets, smartphones, and other digital devices. Either it can be linear video or 3D simulations. The related aspect is the effect of presence and sensation of the immersion into another space – anything that may embody the fantasy of a writer, designer or developer.
Due to the different angular displacement of images for the right and left eyes, viewers see the voluminous picture surrounding them. And thanks to positioning sensors in the displaying device, any movement of the viewer is transferred to the virtual world.
To try the effect of the three-dimensional video, you don’t even need to have virtual reality glasses. You can simply change the viewpoint by swiping the screen with your finger or with a mouse on your PC.Interactive VR- content is which responds to user actions. In many computer games and even in mobile games you found it. Usually, to start interacting with the content, the person just needs to look in a certain direction. Viewer has a special controller, then it can select, move, change and delete objects without using the context menu

V.R. means Virtual Reality and A.R. Augmented Reality these markets are expected to grow fast in the next few years. First from consumer uptake of VR gear and content its growth derives. This is mainly based on games. The major growth comes from the industrial uptake of AR technology and services is later on.  As per earlier expectations and comparison all development of the VR/AR gear market so far has been a disappointment. Actually basic main obstacles or problem for quicker consumer uptake have been high prices, requirements of the computing devices, cyber sickness, and the chicken-and-egg-situation with the development of gear and content. In VR basic workflow all media includes content production, distribution, and consumption. In the VR workflow there are multiple parties involved.

The production of 360 videos differs from the traditional production of 2D videos in several ways in terms of narrative, filming, sound, and postproduction. The challenges of delivering the video and providing a seamless end-user experience are even bigger. Now a days there are no established business models for 360 videos or other kind of VR/AR content yet. Companies are still doing mainly pilots and PR-oriented try-outs in order to learn the new technologies, and to understand their commercial potential and requirements concerning skills and resources. The main ways to finance productions are sponsoring, subcontracting, branded content, and public subsidies. Advertising is also becoming a relevant model. These days it is challenging to get VC funding for VR/AR companies, as the expectations of the early hype have not been fulfilled. Now in these days many companies has developed technology, software and tools are in a perfect or stronger position to get VC funding than the content production companies.


For mass distribution or broadcasting there are no established VR/AR platforms yet. For that to reach toward the larger audiences Social media services are primary channels. There is a  possibility that Media houses have also created their own standalone applications. For more or excesses immersive content gear platforms are very important but limited from consumers’ point of view. There are already many established digital distribution platforms for VR games. We analysed the current Finnish VR/AR industry landscape, and categorised companies’ products and services into three areas: tools and platforms, production, and applications/content. There are many companies in Pune but Creative Splash is one of the best company in Pune who handle AR VR perfectly. In addition to these Creative splash is also a remarkable number of VR utilizer, which represent any industry or branch.


Augmented Reality, AR, allows overlaying the virtual content over the real objects. Is augmented reality the same as virtual reality? AR enhances reality by adding digital information to it, so the user is still in contact with the real environment through a arietta of devices: AR headsets, laptops, tablets, smartphones etc. Augmented reality has a lot of implementations but the most famous are AR games.The possibilities of augmented reality are limited only by the hardware capabilities of digital devices. The first ever AR-app was a native application for smartphone, working on the principle of adding textual overlays to the image from the camera.


A huge contribution to the development of AR technologies was provided by Google project – “Tango”, which is developing hardware, as well as software, for smartphones. Devices that support Tango technology have additional sensors that allow collecting and processing data on the exact locations of the objects around you.

Films are one of the amazing way to tell a story, to communicate

Films are one of the amazing way to tell a story, to communicate. They have more personality than static images/posters, huge energy if you do them correctly, and the ability to impact your audience strongly. They also take a lot of time to make but if efforts goes in right directions, what we see after that is memorable.

At Creative Splash, just like at any other fast growing studio, we make product films for clients, those film makings goes with the process that includes a wide range of skills including script development, storyboarding, creative direction, set design, lighting, video, audio, Motion Graphics, and post production and right people on in-house creative team.

At Creative Splash, while making any product film we mainly focus on the product’s and service’s unique selling point, comprehensive information, depth in emotions and a sense of story which will target audience and the market environment.

Our process goes as follows:

  • Script: The script is the blueprint or template of the film.  Like a blueprint for a physical construction, such as a multiple level building, if it’s faulty the building will fail similarly if script is strong; film automatically takes hold on audience strongly. At Creative Splash, we always start with a concept that later transform into a good script.
  • Storyboard: One of the most important stages of planning out a film is creating a storyboard.It’s made up of a number of squares with illustrations or pictures representing each shot, with description about what’s going on in the scene and what’s being said in the script during that shot.  At Creative Splash, for storyboard we as a team sit together and everyone give thought on storyboard which makes it more creative and stronger.
  • Sound: Any film is incomplete without a sound. It enhances the film and takes it to next level. Creative Splash’s team always looks for a perfect sound track or background music that would go with brand, product and script of the film.
  • Production: Production process completely depends on the script of the film. Sometimes we go for a shoot, set design or sometimes we choose computerized way to show a scene, i.e. 3D animation or motion graphics.
  • Post-Production: Post production of the film always helps to upgrade the quality of the film. At Creative Splash we focus on motion graphics and color correction part to get better version of the film.

One must have got an idea that product films defines why and how the company products are worth to the customer, can show how the product is superior to its other competitors. Be it for TV, Internet or any other medium of communication, in this respect the product films are a amazing way of marketing and sale strategy. If focused in the right way, a great product film can do wonders for a any small company to MNC.

Importance of Motion graphics animation

Animation and Motion Graphics are the two terms that are much used as a part of the Entertainment and Media industry. As comprehended from my own particular encounters, individuals around me mostly utilize the term Animation for Motion Graphics as well. I live in a nation where the greater part of individuals never tried to comprehend the significance of a term. Since there is a gigantic distinction between the terms Animation and Visual Effects, so I penned down this article where I have said a couple focuses telling you the real contrasts between the two words.

Why would that be a need to know the difference between animation and Motion Graphics?

All things considered, it is without a doubt critical to decipher the contentions between the two conditions. In the event that you yearning to take after your vacation in the Media Industry, at that point this article is for you. I have seen novices utilizing the term Animation set up of Motion Graphics and the other way around since they think both divisions are the same.

Along these lines, understanding the distinctions won’t just enable you to understand a bit of information, however will make you perceive that there are two unique segments where you can go. One is the Animation Industry and other is the Motion Graphics Industry. Although both the divisions work under a similar rooftop, yet there is a difference between the aptitudes of the specialists working under it.

What is Animation?

Prior Animation is made by uncovering a progression of pictures or edges, which brings about a dream of obvious development. At this time of technology, we have High Performance Workstation, which helped specialists deliver high quality and more reasonable Animations.

Animation films represent one’s vision and creative energy. The most widely recognized cases of Animation are the toon which you and I have watched in youth. Regardless I watch kid’s shows, generally Pogo and Cartoon arrange. Talking about the Motion Pictures, there are honour winning enlivened movies, for example, Despicable Me, Cars, Rango, Up and so forth. They are completely in view of anecdotal parts and fabricate totally in a studio of various studios.

Animation has its own particular definition and can be stated as-” The system of capturing progressive drawings or places of manikins or models to make a fantasy of development when the film is appeared as a grouping.”

Or Visual Effects is the procedure where Animation is inserted into a real to life scene, i.e. something which is captured using a camera, a genuine area and performing artists. It is then handled using Vfx Techniques, and something composite different effects in the shot into the view.

Matte Paintings is a term used under the heading Visual Effects A matte painting is a painted portrayal of a scene, set, or far off area that enables movie producers to make the dream of a domain that is non-existent, all things considered, or would somehow or another be excessively costly or inconceivable, making it impossible to assemble or visit.

To put it plainly, Visual Effects is actualizing Computer Generated Effects into a Live Action Footage.

Conclusion

From this article, it can well be inferred that Animation is something where a non-existing character is made by the demonstrating craftsmen with a PC and a story is surrounded by a few different specialists, for example, the Lighting specialists, Texturing craftsmen, fixing specialists, et cetera

While, Motion Graphics or Visual Effects are the different procedures by which symbolism is made or potentially controlled outside the setting of a no frills shot by craftsmen, for example, Compositors, Matte Painters, Rot scoping specialists, Keying Artists and so forth.

Searching for Visual Effects, Motion Graphics or Animation Company in Pune? Contact Creative splash http://www.creativesplash.co.in/

Importance of Explainer Video in Business.

Video is a very famous word in this world. There is hardly an exception in this world that who don’t know the world video. Let’s see what an actual definition of the video is. Video is a nothing but is a technology which involves electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. We can see a moving picture so it is very impactful for our brain. Video is a versatile and engaging content format. Video not only gives a real-life picture of what is going on but it is also easy to share across multiple platforms. Consumers or people like it because it’s easy to digest, a very entertaining and excellent source of engagement. Mostly all marketers like it because it is capable to give a potentially huge return on investment (ROI) through many channels.

Commercial Video producing Services and video watching are also very accessible to anyone with internet access. There is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video within an hour. The professional video presentation is very impactful to the next one. Many businessmen who want to established or promote their service or product they use visual media i.e. correct use of video. Video impact is more than textual impact.

Explainer Video production

Let’s see how video or an Explainer Video Production Services are more popular for promoting your brand

•          As per a survey by e-Marketer many people or consumers make connection or contact with video. The consumer would rather prefer to watch a video than reading a text about it.

•          Bright cove survey tells about video marketing that 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. It means they don’t like the low-resolution video they are expecting more than HD quality.

•          A famous magazine Forbes tell about their survey that 59% of executives would rather watch a video than reading the text.

•          A famous or well-known brand of video publisher a YouTube says that YouTube visitors spend more than 4 billion hours watching videos – every month that is a very huge range.

•          And also YouTube suggests that Mobile makes up more than half of global watch time on YouTube.

•          Twitter suggests that 9% of twitter video happens on a mobile device.

Now a day’s technology is very advanced people are using Animation Explainer Videos or people also interested in watching animated video. Many people or a business man using animated video to show case their brand or service.

 3D Animated explainer videos are a perfect tool for attracting people or visitors to your site and telling them about the key characters benefits and features of your product or service very impactful way. This time of world is very fast people are impassioned now a days they don’t have a time to rely on text and graphics so video is a good way to attract their attention. if you want to make difference with your competitors, have a distinct advantage, or offer a unique service/product.

Commercial explainer videos  are able to clearly explain or articulate your service or product in less one or two minutes since video allows people to acquire more information in less period compared to reading. A animated explainer videos involve both visual communication and audio that significantly enhance the perception. This psychological theories work when applied to online marketing.

If you are looking for Commercial Video Production Services, Creative Splash is one of the best 3d animation studio in Pune for complete animation solutions.

WHAT IS ANIMATION AND ITS TYPES

Animation is a series of still pictures in a rapid section so that illusion is created. They use graphic software for these effects. A simple animation means a simple GIF file and complex and hard animation is like alien faces in movies or any animated film and any human face in video games or any cartoon films. Animation on the computer is one of the main ingredients of a multimedia presentation. Video takes continuous motion and breaks it up into discrete frames. Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. In this world, animation and videos are the powerful medium of communication; people connect with this medium and these medium easily convey the message. Selling any product or service advertising is very important to convey a message to people. Advertising tells about service and product and promoting this they did advertising. There are different advertising texts, images, videos, etc. As per human psychology, visuals are more powerful medium than any other medium. Therefore, photos and videos are more popular. Many times visuals needs effects for giving realistic touch or some characters that are not carry as it is such as Tom and Jerry, Avengers, Transformers. We cannot film this kind of character drama for that they created animated characters for conveying the message.

Let’s see the animation.

1)       Simple Animation: – Before the film or film technology invented there were simple animation existed such as the zoetrope, in that when the wheel spins, wheels inside static picture appears like moving. Flipbook animation in it pictures on every page of a book so it creates an optical illusion when the pages flipped quickly; both don’t need a camera.

 2)    Traditional animation: It also calls hand-written animation. In this first photo or drawing drawn on paper, to create an illusion, each drawing differs from the other. In the 20th century most of the famous animated film created in this animation format. This is a very lengthy process, and thousands of pages or slides were hand drawn each slide differs slightly from before one. It also combines this form with the live action video by placing the cels on the top of the film. This technique was popular in the 1980s and 90s. Traditional animation takes a lot of artistic skill and has many artistic styles example “Micky mouse”. Many times we have seen a simple pencil sketching animation, so It can turn many times us have seen a simple pencil sketching animation, so into animation.

3) Computer Animation

Computer animation is a revolution in the animation world. Includes a wide range of techniques, but is any animation created digitally using a computer.  From 1960 computer animation in use. 1990s when animators used it alongside traditional animation use then it came in spotlight. It is faster and controllable than traditional animation. Computer animation can be broken down into two main types:

Digital 2D 

It can be created using computer programs such as Flash, After Effects, Cel Action and TV Paint, from small ant to giant elephant or dinosaur animation figures, to entire worlds. Just as in traditional animation, 2D animation can use different layers to build up pictures. It can show anything from backgrounds and landscapes to multiple characters and crowds. It still uses artistic purposes Digital 2D not used as much anymore, because of the lack of depth in advertising and desktop publishing.

Digital 3D 

Digital animation can be very realistic, and animators can be artistically skilled to create a character. Maya An animation program used to create animation with more depth. An animator will often create skeleton as a digital character and build up from this with digital muscles, skin, hair, pores, etc. The animator will use key framing to set the character’s (Avar’s) position, just as they would in traditional animation. However, they need not do it on every frame, but just key ones–the computer programs then fill in the movement between the key frames to create a full animation. Some animators will specialise in facial animators just work on the facial movements and speech of a character rather than the whole thing.

3D digital animation as lifelike as possible. In film, an actor filmed doing actions, speaking dialog, or acting full scenes; that time film cameras special sensors captured on their body movement and face expression. Here, the motion capture method It uses the motion capture method. 3D animation as a life similar is possible it then translates this into a digital character, the animator can control Such type of animation is used film like Harry potter, Narnia, Jungle book .

Stop motion

Time-consuming but simple motion, the form of animation where objects are physically manipulated and filmed frame-by-frame.

Stop motion comes in many forms: 

Without specialised equipment’s object animationandpixilation can use the stop-motion technique. Special stop-motion models used for special effects in live-action films. 

artistic materials to create the physical objects Other forms of stop-motion use. The earliest known animated feature-film used 

cut-out animation Another form of stop-motion uses puppets.

Claymation is the name given to stop-motion that is made with clay or plasticine figures.

Working with animation

Animation is such a wide and versatile subject; there are endless routes you can go into. Artistic variations on the three main styles above are endless: 

 hydro technic is a form of light animation projected on water; 

Sand animation, paint-on-glass and pin screen animation use the same principals as the stop-motion, but with different materials. This is a very artistic and vast field.

If you are looking for Commercial Video Production Services, Creative Splash is one of the best 3d animation studio in Pune for complete animation solutions.