From word-of-mouth publicity to huge billboards in metro cities, everything is a part of marketing. In the space where each brand is trying to highlight its service or product, standing out from the crowd becomes the difficult part. A creative video advertisement can make a difference in your entire marketing campaign. Video marketing is not a new technique of marketing, yet it is the most effective and powerful strategy. In the world of shorts and reels, no one has time to sit and read long texts.
As a video production agency, we know it can be challenging to design the perfect video for a brand or company. But that’s why we are here to help you with everything from scripting and storyboarding to motion graphics.
Let’s learn about some pros of video marketing:
Video content increases audience engagement:
As the saying goes, “sharing is caring”, and videos encourage audience emotional involvement. These videos are ultimately shared by the mobile audience, who are constantly prepared to discuss the videos they watch. When compared to a simple picture or text post, video content is far easier for people of all ages to connect with.
Helps a brand build trust:
Video can help you create your brand’s personality, which later enables you to contact, connect, and engage with your customers. Videos educate and entertain the audience, which shares an aspect of respect and reliability and builds trust in the hearts of your audience. The increase in brand trust then leads to an increase in sales.
Great for SEO:
Search engines push the content that has higher engagement. Creative and innovative videos encourage audience engagement. Another important mention here is that YouTube is the second-largest search engine. If you promote your videos on a video platform like YouTube, the search engine is going to love your brand.
High Returns:
Videos are a great investment to grow your business. Videos have a higher conversion rate as compared to other content. A great way to use video content on your landing page is with an ‘explainer video’. The video content is engaging for customers, and by including it in your marketing campaign, you can boost conversions and sales more than you expect.
The conclusion: Videos are the finest approach to improving audience engagement, trust, product sales, and everything else.
But, the video also needs to have a good screenplay, graphics, and animation. For all of your video needs, get in touch with us. From the beginning to the completion of the procedure, we are here to assist you.
The perfect blend of spices, a dash of delightful flavour, and loads of goodness- all packed in one box- only at Suhana! Suhana has the title of being one of the most loved brands in India as they supply foodies with irresistible spices that add flavour to food and life!
Creative Splash agreed to make the recipe for generating eye-catching content for Suhana. We spilt the beans and came up with fun and catchy ideas. Suhana filled our basket with their new range of ‘Cuppa’ instant food mixes. We had many products on the table and that also gave us a spacious cooktop to make yummy videos!
What happened ahead of that? Let’s see-
The Challenge-
Suhana is a big name in the food industry. The Cuppa range was making its grand entrance in the ready-to-eat food industry and we had to make sure that all the eyes were glued to it. In minimal time, we had to take maximum efforts. The main challenge was to introduce the products in less than 10 seconds for the Cuppa range and make the videos in a crisp timeline, so as to cater for the target audience. Suhana introduced the line with a colourful scheme. Right from finding colours that would complement each other, the queue was quite long.
The Provision-
Fun and colourful power-packed videos!
Okay, that was just a compressed version of what we meant but to extract our ideas from the file, we mixed and played with 3D and lots of motion graphics. The line of products had a range that included instant Poha, Jeera rice, Dal Tadka, Dal Khichadi, a great Veg Kadai Mix, and much more. We built some scenarios, gave it a mini storyline, made 3D models of Suhana’s star cast, and got the show running.
Innovative, catchy, fun? What could it be? A medley of stop-motion video and little motion graphics adorning it! Yes! A playful theme was already set by the ingredients that danced their way onto the kitchen top. We made them appear one by one using stop motion and we also added some VFX- especially minimal motion graphics to make it even more joyful. For eg- To exaggerate the process of mixing, we added circular hand-drawn elements that orbited along with the ladle. The ingredients were already colourful and we pepped them up even more by dressing them in lens and light flares. The Suhana Veg Kadhai Mix video played through a splash of visual treatments, fun elements and ultimately, lovely taste!
The Cuppa range was fit in short promotional videos, and we decided to use 2D, 3D and motion graphics to make the most out of it. These videos ran for 10-20 seconds while sticking to the motive- maximum outcome in minimum time. The Cuppa range and the videos had one common point- they were made for people having less time on sleeves. A quick recipe and a quicker video struck the chords of the audiences’ hearts!
For every product, we had a direction: for example-
For this film, we made a series of perfect pairings of friends and gossiping, movies and popcorn, and so on. The final slide revealed the match of Jeera Rice and Dal Tadka. What we did here was the usage of motion graphics and 2D animation to bind the script together. In 18 seconds, we wanted to demonstrate the connection between each of the elements in correspondence with the other and then, in the end, we presented an amazing mix of Dal Tadka and Jeera rice in the form of Suhana’s Cuppa range. The colour palette for this video was bright and lively so as to keep up with the tone of the video. The yellow colour indicates creativity and optimism while the purple one drives enthusiasm.
With a run-time of 9 seconds, we made a cool 3D video for Suhana’s Jeera Rice! Keeping the timeline to a single-digit number, we showed how the process is as simple as it looks and it actually takes the least amount of time! The scene opened with the 3D model of the product popping in and as the lid opened, the tastemaker paved its way out. We wanted to get the perfect blend of 2D and 3D for making the water flow smoothly. And thus, to make it realistic, we rooted for water simulation. We extensively used 2D particular as well. The lid then sat back on the bowl and the dish was ready. Using such apt graphics, we proved that the process of making Cuppa was very easy and a great choice.
Here, we created a scene that would be extremely relatable- thereby increasing connection with the frame. The happy trip turned not-so-happy when the car crashed and indeed, that stole a lot of time and energy. Starting with that note, we established the need of having something instant and easy. We put in the limelight Suhana’s products like Dal Khichadi and Masala Dal Khichadi. 3D models of the Cuppa bowls were designed and colour schemes of the background and elements were set in contrasting yet attractive tones.
The Outcome-
Suhana ran their campaign using these videos. The Cuppa range was new in the market and we gave Suhana what they wanted- excitement! The videos ran for a short span of time but communicated the purpose, and attracted the crowd. Suhana could reach its target audience with our videos. They used the videos on their website and social media and that helped them gain more engagement and promising sales!
On March 21, 2021, we at Creative Splash started a new page- Khalbatta. What ran for months before launching was a sequence of thoughts which revolved around what will go live on it. After 101 brainstorming sessions, making mistakes, mending mistakes, having the best moments and out-of-the-box ideas on the table, we finally decided to let the Khalbatta grind whatever it found. Khalbatta is a stage, a page where the Maharashtrian culture, the traditions are preserved and the love for the same is broadcasted.
देवाचं नाव घेऊन करू सुरुवात, Isn’t that what we say and do? So we came up with a quirky idea, Which was similar to that, yet different too!
Dev-Biv is what we called it, The Gods were invited, they came and sat. They spilt the stories behind their names, We had a fun session of chit-chat.
Collecting the information, We decided to get it on our table. We also visited places, snapped photos, Fetched bits that were reliable.
This information took the attire of a calendar, And all of you showered love on Dev-Biv! The love for traditions travelled through the country, A great response we did receive 🙂https://www.youtube.com/embed/DsSe1g8t7PM?feature=oembed
We told you, the Khalbatta grinds everything it finds. The names of Gods like Khunya Murlidhar, Upashi Vithoba, Bhikardas Maruti were heard by all of us but Khalbatta fed the curiosity when the questions like ‘Why such names?’ arose. Typically, Khalbatta is an instrument that has been a member of the kitchen of our ancestors. We decided to break the barriers and experiment with it. Dev-Biv was a product that came out of it! But does that mean that we forgot the initial use? NO!
फोडणी फक्त भाजीला का घालायची? विचारांना पण घालू की! Keeping this in mind, we traced our path to the kitchen. As we saw various spices stacked on the shelves, we were curious to know how much could be done with them. This curiosity made us call our Aajis and we dug deep to get their secret recipes. The Cook-It-In-A-Minute by Khalbatta is a heartfelt attempt to match the dots of the kitchen with us, with the string that holds us close- Maharashtrian traditions. This Cookbook has its pages filled with the recipes jotted down by Aajis, which were previously kept in their treasure boxes. With authenticity stirred in every dish of ours, we serve you with the best of best, creatively!https://www.youtube.com/embed/bYQZFOBx0Oc?feature=oembed
Khalbatta has been a joyride for us. We did it for bringing traditions closer to us but somehow, through endless conversations and discussions, we got closer to each other. We talked about the Fav-Devs, some yummy recipes which were aligned with Maharashtrian culture. And what do the legends say? ‘The best things come to you when you expect them the least.’ We believe it!
आपण मराठी-मराठी करतोय, आपल्याच मायबोली मध्ये बोलतोय. अरे, पण कधी-कधी आपण चुकतोय, आपण आपल्याच भाषेला दुखावतोय.
Keeping this thought in our mind, we decided to shatter the belief which stated that Grammar Nazis are only limited to the English language. We had 2 of them roaming in our office, who could smell, trace and mend the mistakes! In them, we saw a sparkling love for the language. There started our very own journey to preserve and protect our Marathi.
Love for the language is unconditional but we decided to schedule it so it could reach you subtly! On Tuesdays, we have funny and interesting things under the title ‘#आईच्चाहो’ and on Thursdays, we spread knowledge like confetti, with ‘#असंयबघा.’ For Saturdays, we decorate our profiles with videos that lift our mood and brighten our day!
Now, on our Instagram and Facebook pages, the spotlight will be on Marathi! All we can say right now is that stay tuned, there is a full package coming towards you.
There is so much that this Khalbatta does! All it asks for is some love and a lot of creativity!
Meet Creative Splash. We are an animation, media, and VFX house and we specialize in creating all kinds of videos that will fulfill your platter. To be precise, advertisements, product videos, explainer videos, TVC’s and everything you need for a brand is done by us. Reach us at info@creativesplash.co.in or you can also ring us at 8554982761!
Animation is just a word. But what this single word holds in itself is a universe full of greater potentials, ideas, and mainly, possibilities! It comes in all shapes, presents itself to you and yours in varied styles. The issue that slides in here is how to choose the best animation style for your brand?
Here, when you come to us at Creative Splash, we sit down with you, get cups of yum Chai and then, get all the creative juices flowing! We study your brand, your products, your motto and morals and then, lay a plan that takes the audience through a joyride while watching your product take over the hearts. Before we start, we take notes about the category your brand falls under. How? Let’s jump into the details now.
1. Study of your brand-
The purpose of your brand determines how your video will walk its course. Take this one- if you run a medical firm, then your video will reflect a strong professional and reliable frame. If you run a furniture brand, excitement and joyous frames will be the highlight of your video. Accordingly, we finalize the colour schemes, the taglines and the durations. Vibrant colour schemes and upbeat music add the ‘woah’ element to your video while a formal one can play with the greys and monochromes. Told ya, studying your brand is the most crucial part of the process.https://www.youtube.com/embed/DQz7YIsmpos?feature=oembed
2. Study of your product-
Roll the drums. Aesthetics are walking down the aisle! As mentioned previously, the colour schemes are very important. A theme has to be maintained throughout the video that connects the users to the product and also lets them recollect your brand after seeing the colour. While our study material ready, we also put on our magnifying glasses and get every detail down. So if your brand has a pre-existing colour scheme, we stick to it and construct a video that has the tinge good enough to increase the recall value! To top that, let’s not forget that colours hold meanings to them. A green shade flaunts good health, luck and finances while blue symbolizes strength, reliability and security. Orange and yellow will merge well with the upbeat videos as they represent positivity, optimism, creativity and happiness. All these little elements make a big impact when combined together.https://www.youtube.com/embed/rU2GHMpfssE?feature=oembed
3. Deciding the layout-
We can make a list here. A big one. Let’s start with the voice-over, the animation style- hand-drawn, 3D, motion graphics, storyboarding it, and adding a good background soundtrack. A well-animated video lets the audience feel and experience the video, making it a welcomed product. While doing this, we also need to note if the video is going to reach the businesses or the layman ie. B2B or B2C. Creative Splash has the exact spell to make animation the driving power of your product and therefore, the brand. To make a video attractive and memorable, you have to check if it has a factor that makes it stand out. When you do it with Creative Splash, we ensure that your video will be original, and enjoyable.https://www.youtube.com/embed/-PwW7rX9DHg?feature=oembed
Now you know why we study and care for your brand so much! When you forward it to you and yours, they enjoy and understand the video without any whats and whys! So what are you waiting for? Step in our office at Prabhat Road, Pune or drop a call at 8554982761 to know more! Creative Splash specializes in making animated videos, TVC’s, Explainer videos, Commercial videos. Basically, we make everything that your brand needs! Contact us NOW!
Problem Statement- Too much textual information causes memory similar to that of a goldfish. Solution- VISUAL CONTENT!
Not just us, but science too is yelling that 65% of the population can fetch and store more from visuals. Graphics have turned into the key which unlocks greater potentials of easy comprehensibility. So, for striking a string of emotions in minds and establishing a connection, boost your content with visual creation!
Here’s why Animated Videos are the need of the hour
Appeal Factor
Ask someone to pass a textbook to you. The first thing that will grab your attention is millions of colours fit in a box. Yes, images will mark their way to your minds. Visuals are always more interesting than plain texts. But what if you could also present plain texts in a playful manner? Animation has the power to do both for you! Kinetic Typography is a super cool and attractive way to stage your point precisely, with innovation. Add elements and grant them the liberty to have fun with motion and woosh! You already have a great MP4 file ready! To wrap this point, visuals make a stronger appeal than a normie immobile object.https://www.youtube.com/embed/6B16yOhyvVs?feature=oembed
Simple Communication
Before we jump on to this point, let’s take a few notes. We did some research and here’s what we found-
Brain welcomes visuals and hence, around 90% of the data going to it is visual.
Millions of nerves link our eyes to our brain. They avail a DM facility!
Eyes can perceive around 25-50 frames per second.
And the last point we would emphasize on. If our brainy brain can take 50 frames a second, then why keep it limited to one page and one image? Still not convinced about the power of visuals? Let’s give you a constant image and set it to compete with the text.
Run through questions Did your eyes go to the image first? Didn’t you understand the meaning immediately by seeing the graphics, without reading text? Even we felt the same! So, we touch on the conclusion and agree that visuals> texts. Let’s move ahead
Okay, we said that we will let the video explain the point to you and we guess it served the purpose! Waari is a motion graphics based short film made by us. With typography and basic animations, the film made it big in the fests and bagged awards. The emotions walked straight to the audience and we were showered with love. The typography, the feel and the storyline of the film triggered many emotions. Static graphics and text perform storytelling but videos complete the cycle by adding one thing that statics lack speed! Videos offer you a direct connection with your audience.
The Fun Factor, duh!
We understand that business is important but entertainment won’t hurt a bit! Animation adds the fun factor to videos and ensures that they leave an imprint on the minds. With the ooh! factor, the audience experience a wave of interesting
points hitting them and they won’t even mind surfing with it. And if the people feel great, they share the content, which apparently travels to a larger mass audience. Animation is a win-win situation for all!https://www.youtube.com/embed/DsSe1g8t7PM?feature=oembed
Basically, the animation is the present and is also going to be the future of all things good. Information and entertainment are packed and delivered directly to your screens. And you want it to be perfect, don’t you? Hello. Meet Creative Splash. We are an animation, media and VFX house and we specialize in creating all kinds of videos that will fulfil your platter. To be precise, advertisements, product videos, explainer videos, TVC’s and everything you need for a brand is done by us. Reach us at info@creativesplash.co.in or you can also ring us at 8554982761!
And the troop of civil engineers, the constructors of dreams and the builders of hope and happiness, you are the ones that bear the weight of all the dreams of clients. Not only you bear it, but you also plan, design and work to get the expectations into a reality. As the same expectations rest on your shoulders, you must be geared up to propose a scope of work and abilities to the clients.
For this, you can virtually define reality. 3D Animation extends its hands to help you when you’re shaking hands with your clients. With a tap on the arrow which allegedly holds all the magic, you can get their eyes to discover the possibilities within the 4 walls. Where’s the bathroom? How’s the sofa? What about the balcony and many such questions have their answers in the 3D videos for construction industries made by us, at Creative Splash.
At Creative Splash, we use up-to-date software and techniques to get your plans running and rolling visually. We simplify your complex constructions so your clients fall in love with the homes awaiting them. Our 3D animated videos have the capacities to convert the views into sales and fill your constructions with smiling lively families.
Here’s why to choose an animation for construction- related videos
Industrial Toolbox:
Lifesaver. That’s the word we’ve to relate to animation. Lifesaver. Wondering why? Imagine constructing a grand house with Lego blocks and then, finding out that the bedroom is constructed abruptly. No one wants to break the built, right? Similarly, the technical motives, light fixtures, tiles, the built of walls and everything that runs within the brickwork can be specified and refined. Tracing the loopholes beforehand is a smooth move for the pocket. Remodeling is surely a gift! With it, you can mend the errors before the construction starts.https://www.youtube.com/embed/K_LIhVcHMRY?feature=oembed
Realistic Visualization:
A rich, splendid and realistic proposal of your construction to propose to the potential clients, the permission-offering authorities and print in your catalogue- 3D visualization. 3D makes the boundaries of reality and imagination meet and facilitates virtual walkthroughs. With this, the clients can get a seamless view of the construction and understand the interiors. You can zoom in to the minute details while also presenting a landscape view of the entire room. Moreover, how great it’ll be for the clients to have an interactive experience! They can stroll through the corners, walk in the aisle and fall in love with the project.https://www.youtube.com/embed/aLIWKB7urwY?feature=oembed
Powerful Marketing Tool:
Promoting the exquisite job is a tough task but by welcoming 3D animation to your desks, a stupendous presence of your work can be marked in reality as well as virtually. Uploading the product video on the YouTube channels, sharing it ahead to the potential customers, getting a 3D render on the hoardings and billboards turn out to be a great visual appeal for everyone who runs through it. Be it an office building, a hospital, a residential complex or any structure, the 3D renders will always make your project shine out.https://www.youtube.com/embed/KYHhunxUH-E?feature=oembed
Hike in Sales:
No, we at Creative Splash don’t use the typical make, watch and promote style to get your work on boards. We put all the creativity and ideas in and pamper it with various techniques and love, and hand over a great output to you. Going beyond the regular boundaries, we run through you various possibilities possessed by the videos. We go a step above the expectations and bring to you a mixture of brochure films, 3D explainer videos, connectivity films, concept advertisements and much more.https://www.youtube.com/embed/Rg0ttbPNXMM?feature=oembed
Such perks, much wow! Pick these perks and put them in your marketing plans with Creative Splash. Why choose us?
Expertise- At Creative Splash, we have designers and animators that will dress up your work good and great, and send it to you with a full focus on the intricate details, lighting, fixtures and elements that add to your project. We study your project, understand your concepts, jot down our notes and work on the screens. We ensure that every aspect of your project is taken care of.
Technically Updated- Putting in use the latest software and techniques, we virtually build your real experience. The setup is loaded with upgraded and renowned applications and our designers are well acquainted with all of them.
Newness and Variety- We deliver the product after imbibing in it a very artistic approach and getting new perspectives to the table. We run with the clock and trends and understand the importance of a perfect animation.
Easily Understandable- Conveying the viewpoints of the layman as well as a professional, we make videos that are understandable to all. Keeping the process transparent, we make sure that the customers gain equal understanding and joy out of the same video.
Good Packages- All the videos are tailor-made to suit your needs and your budgets. We aim to provide the best with the best packages. With Creative Splash, you don’t have to worry about your project or your pockets. It’s only the best that’ll be sent to you!
What are you waiting for? Contact 8554982761 and we can spill some beans and construct a well-to-do plan for you. You can also drop a mail at info@creativesplash.co.in or stop at our office at Deccan Corner, Pune. Let’s work together and create wonders!
The Making of “Khidakya”
We are surrounded by stories, if only one is mindful enough to truly see. Khidakya, our Award-Winning Marathi Short Film is an amalgamation of such everyday stories around us – some hidden, others apparent; some heartwarming, others heartbreaking.
The Concept
The daily commute can be a frustrating affair, but the concept behind the short film was derived in the process of making these little journeys to and fro. From windows with broken glasses, reminiscent of childhood memories of playing gully cricket with the gang, to squeaky clean, ‘whole’ windows of homes that speak of their prim and proper occupants; from windows that are tightly shut – a sign of no life (or of a fiercely guarded one?), to windows that are wide open and alive – there is so much to see, so much to take in, so many windows and as many stories!
The many windows presented many facets of life that were penned down into poems, some on the spur of the moment, others while compiling the script for Khidakya. The more we explored and thought about it, the more we realized that there are thousands of windows around us that offered a peek into the many exciting elements of life. Being visual communicators, compiling the narrative for the short film was a natural transition. Only this time, it was for us. And this meant we had absolute creative liberty with the film.
The Production Process
Location Hunt
Once we had the script in place, we went line-by-line to brainstorm and decide what would best represent the thought visually. The scouting led us to locking in the people, places and things that we wanted to capture. The interesting part about the filming process is that most of the window themes captured in the film are real locations that we scouted for, keeping the script and its essence in mind.
Next, we sought permissions. We came across some lovely windows that we absolutely had to capture for Khidakya. This meant venturing into public spaces, even into the homes of random strangers to seek permissions for filming. This part of the process is filled to the brim with anecdotes and experiences that can be entire short films on their own! It was like a wonderful serendipity – things simply started falling into place, even when at times it seemed like they wouldn’t.
Filming & Post Production
Khidakya was shot over a span of 20 days during Diwali, 2018. Since it was an independent production, we were working within a limited budget, and a basic equipment and studio setup that was available in-house. The shoot was segmented on the basis of a rough radius of location, and one or two of us would venture for the shoot.
The narrative of Khidakya represents the complexities of life in a rather simple and beautiful manner. The thought behind each such window was discussed with our voiceover artist, who then conveyed the right emotions to support the visuals.
Presenting The Film
Khidakya turned out to be a true testament to the fact that the foundation for a good product is what lies within. Even though the short film was made with the help of modest equipment and technology, it was the content, creativity and dedicated efforts that produced a wonderful result.
Khidakya was officially selected for various short film festivals, and it also won awards for best film and cinematography at a prestigious short film festival. The public reaction to the film, even to this date is heartwarming. Khidakya managed to touch people, stir emotions and made people appreciate the power of good storytelling. Soon, we started getting suggestions to spin tales around many such concepts.
The Power Of Imagination
With Khidakya, we took a small concept and brought it to life. The entire process from ideation to presenting the final film gave us an insight into people and perceptions. We realised that if we look at it, windows are omnipresent. We realised how life is full of windows, literally as well as figuratively!
While Khidakya was a personal project that gave us an unbounded creative outlet, it made us see how we can apply such a thought process in our work too. If you have a product or an idea to sell, we have the ability to weave a beautiful story around it. After all, we are surrounded by stories. One only has to be mindful enough to truly see!
Annecdotes During The Making of Khidakya Time No Bar
One time, we came across a splendid window that we knew would fit well with one of the lines. It was around 10 p.m. that we, as complete strangers approached a kind old woman sitting at the window in her home to grant us permission to shoot the next day. In hindsight, it must have been quite an amusing sight as we spoke to each other – she, by her window and us, looking up at her from the street! We introduced ourselves, what we did and why we were making a strange request, that too at an odd hour only to have her happily oblige!
Toothless
For one of the concepts, we wanted a shot of a child of around 8 years of age. More importantly, we wanted a child with a missing tooth for what can possibly be a funny and adorable representation of a window! Around this time, we bumped into an old man who has been
working for us for several years to realise that a couple of missing teeth for someone his age looked equally endearing! We quickly made a request and had him let us capture another one of our windows!
Perseverance
Possibly the one difficult permission to acquire was the one to shoot the colourful slums in Mumbai. We were in the city only to get the particular shot, and the view was offered only from a metro railway station. We were initially denied permission as cameras were not allowed for security reasons, but we did not let that hinder us. We approached the officials again, and were finally allowed to shoot in the presence of an armed personnel!
Back To School
One of the fondest memories around Khidakya is when we got an opportunity to go back to our school. What can be more rewarding than visiting the very place as a grown-up with accomplishments, where once upon a time as children we learnt, we dreamt, we faltered and we grew! Perhaps, the journey of the film started all those years back when the window by the school desk became our window to the fascinating world outside!
Khidakya, for us became the medium that breathed life into the inanimate. It forged and renewed human connections, offered fresh perspectives on life and at the end of the day helped bring a wide smile to many faces, including ours!
These anecdotes are just a peek into the treasure of memories associated with Khidakya, waiting to be shared. Feel free to connect with us to hear more such stories. You can drop us an email at info@creativesplash.co.in if you like talking on the phone, you can call us on 8554982761 if you are in and around Pune, drop in for a conversation over a cup of coffee at our office Deccan, Pune
For several decades , psychologists, educationists, Bestcareer counsellors were trying to find a model way to probe into a person’s mind – to find his/her aptitude.
In 1983 a major breakthrough arrived, by the discovery of Multiple Intelligence The theory was first put forth by Professor Howard Gardner in his principality -book , Frames of mind. For his work on broadening our understanding of human intelligence Gardner received one of the prestigious MacArthur Fellowship Awards. While his original theory included descriptions of 7 intelligences, in the mid-1990s he began to propose that there was an eighth kind of smarts — naturalistic intelligence. Later the Ninth Intelligence was added– Existential or Cosmic Smarts
Gardner was the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of Education, The main strength of Gardner’s work is that he accurately pinpointed parts of the brain as these connection to each of his described intelligences.
Over the past 40+ years Gardner’s MI theory is acclaimed and being applied by teachers, parents and career counsellors as a tool for explaining and differentiating the talents and gifts of children. The spread of this important theory reached all over the globe.
This discovery, the treatise has helped many teachers and parents better understand how to use children’s strengths to improve or heighten cognition and learning.
While initially Professor Gardner described seven aspects of human intelligence as being verbal/linguistic; mathematical/logical; spatial; musical; kinesthetic; interpersonal; and intrapersonal, in 1994 he added eighth intelligence, “naturalistic intelligence”(or “nature smarts”). Naturalistic intelligence was then more fully described and officially added to his thesis seven intelligences in 1999 in his book Intelligence Reframed.
All of us in school have been told that we are intelligent in some aspects/subjects and not in some. If you are not good at math or language, you might still be gifted at other things but it was not called “intelligence”- before the above theory was accepted.
In 1983 an American developmental psychologist Howard Gardener put forth 9 types of intelligence[1]
What other scientists thought there were just soft-skills or interpersonal skills, Gardener realized its the types of intelligence. It makes sense. Just as being a math whiz gives you the ability to understand the world, so does being “people smart” give you the same ability, just from a different perspective. Not knowing math you may not calculate the rate at which the universe is expanding, but you are likely to have the skills to find the right person who will.
For something to qualify as an intelligence, it has to satisfy Howard Gardner’s eight “signs” of intelligence. After extensive research, Gardner identified nine, distinct intelligences.
Spatial inteligence
This is the capability to visualize and conceptualize and design vast spaces, 3D These persons can be architects, designers.
Bodily-kinesthetic inteligence
This suggests the ability to manoeuvre one’s body, or parts of the body ( hands, legs or the mouth). These persons can be dancers, actors.
Musical inteligence
This faculty is cognitive to rhythm, pitch, meter, tone, melody.It can lead to the ability to sing, play musical instruments, and/or compose music .
Linguistic inteligence
Sensitivity to the meaning of words, order among words, and the sound, rhythms, inflections, and meter of words (e.g. poet). (Sometimes called language intelligence.)
Logical-mathematical inteligence
The capacity to conceptualize the logical relations among actions or symbols. Famed psychologist Jean Piaget believed he was studying the range of intelligences, but he was actually studying logical-mathematical intelligence.
Interpersonal inteligence
The ability to interact effectively with others. Sensitivity to others’ moods, feelings, temperaments and motivations (e.g. negotiator). (Sometimes called social intelligence.)
Naturalistic inteligence
The ability to make consequential distinctions in the world of nature , for example, between one plant and another, or one cloud formation and another (e.g. taxonomist).
Existential inteligence
It deals with a sense to understand human existence and the meaning of life.
DMIT- Dermatogyphic multiple intelligence test is used by career counsellors, career advisors in Pune for children, adults and even for people working in Corporate world, IT companies and so on.
The well acclaimed center in Pune- the dmit counselling center in pune– is a subject expert in this model of counselling. The result is it has mapped the career path of hundreds of students.
The test not only clarifies students but also the parents after they discover the aptitude, IQ Test results and DMIT results.
For more details and to book the Appointmentfor bright future of your child, visit our website
An explainer video is short and simple not more than 2 minutes video which is generally animated or cartoon style. They concentrate on explaining the concept of business idea in simple but engaging way. Explainer videos are thus appealing and eye catching videos that grabs the attention of audience.
So why are the explainer videos gaining popularity rapidly? Here is the answer for your question
Simple: They give out a simple and pure message by following the conventional narrative structure of “what?”, “why?” and “how?”
Short duration: These videos are very straightforward and short which doesn’t long more than 2 minutes.
Great Quality: In order to achieve best marketing results, explainer videos need to have the great quality so that the company stands out from the competition.
Solid Script: A solid, high quality script is the foundation of every good explainer video. The script is like a basic element that will guide the rest of the video production process. And of course in video scriptwriting there are some do’s and don’ts.
Script Writing
Animation: Explainer videos generally use minimal and animated characters to attract by giving a fun touch that produces a sturdy connection with the target audience.
Character Animation
Focused: Explainer videos concentrate on the needs of target audience and their problems. Thus the videos make needs of audience feel identified with the company’s proposals.
Focus
Sound Track: Explainer videos have inbuilt music and sound effects that fixed the mood to express a specific story and thus helps to increase target audience engagement.
Brand: They usually use the appearance & touch of the brand’s distinctiveness in order to seed strong brand recognition.
Branding
Professional Background Voice-Over: Explainer videos give us another great feature of background voice. The content for the video is narrated by a professional voice which reveals what actually the video shows on screen.
We are also one of the very few companies in Pune providing 3d architectural visualization, augmented reality, virtual reality (AR/VR) services in Pune. Our animated explainer videos, product films and promotional films are appreciated by our clients and have helped us bond professionally with them. We take pride in weaving the best stories for you
Explore our award winning short films.
Our recent short films ‘Waada’, ‘Khidkya’ and ‘Chhand’ have won laureates at various film festivals. You can find them on YouTube.
Henry Wadsworth Longfellow, an American poet and an educator once very famously quoted, ‘Youth comes but once in a lifetime’, which is so true, yet the whole world is obsessed with youth or looking younger. It is that time of our lives when we (technically) look our best and are at the prime of health. We all know that we aren’t getting any younger but yet we find ourselves doing everything possible to look younger. Be it that cream we use or those exercises we do or the hair colour we apply to cover the greys, we all try to look younger.
Film Industry
One such industry obsessed with youth is the film industry. It is the firm believer of the notion that youth draws attention and appeals the masses on a higher level. As a result, they use many technologies to make the older established actors look younger and one such amazing technology is De-Aging technique.
The Technique Of De-Aging
The De-Aging process is all about using technology to make someone look younger. We human beings have this knack of using technology for doing something that won’t happen naturally, as we mentioned before as we grow up we grow old and none of us is getting younger but the De-Aging technology can make someone look young on the screen. This process is brought into action by digital editing or CGI touch up or overlays. In the movies, this technique is usually utilized for flashback scenes. Whether it involves tightening of the jaw-lines or smoothening of the wrinkles, everything is possible with this technique. They, sometimes refer to it as the ‘digital knife’.
De-aging is a major milestone in the world of VFX technologies and VFX studios in Pune are utilizing it to the fullest. Computer Generated Imagery (CGI) is used extensively in many of the motion pictures, De-Aging uses this CGI to create younger-looking actors.
De-Aging in Hollywood
VFX studios have used this technology for more than a decade now. It dates back somewhere to 2006 when X-Men-The Last Stand movie used the de-ageing technique to make the actors Patrick Stewart and Ian McKellen (Professor X and Magneto) look younger for their flashback scenes. Marvel movies have been using this process a lot, be it Michael Douglas in ‘Ant-Man’ (2015) or Robert Downey Junior in Captain America (Civil War). It has even been used on Jonny Depp in Pirates of the Caribbean in the flashback scenes.
These were some of the movies where the VFX studios have used the De-Aging technique for a few scenes. In recent times, Martin Scorsese has created quite a stir in the VFX world with his latest movie – The Irishman where he has used the De-aging technique for almost the entire movie.
The Process
There are two ways or approaches through which the VFX studios bring about the process of De-Aging – the 2D and 3D methods. Usually the movies use the 2D method as it is less time consuming and comparatively inexpensive. The 2D method includes comparing the actor to their younger selves be it the hair colour, body shape, face shape and much more. In the 3D methods, the actors are digitally scanned to make a 3D model their body and face.
The De-ageing technique is here to stay and VFX studios will be utilizing it to the fullest.
We at Creative Splash, being one of the best VFX studios in Pune are aware of the technological advancement and the benefits of the technique.
Run through questions
Creative Splash 