ZeeDo by Zeroswap- Zero Fee On-Chain Trading Protocol

ZeeDo is a multi-chain compatible decentralized exchange aggregator protocol focused on making zero-fee transactions possible. ZeeDo is a stage that has created wonders by promoting gasless exchanges and focusing on aggregating liquidity from multiple protocols. Alongside, ZeeDo has favoured the users by offering exciting rewards, and by giving the developers as well as the users a simple and fun UI. Ahead of that, ZeeDo has secured the users and their transactions by integrating PeckShield in the process, which is one of the best blockchain security companies. ZeroSwap is the gamechanger for this industry.

Creative Splash has been associated with ZeroSwap from its initial stages. Right from IDO launches to videos hailing for unique campaigns, Creative Splash has had fun while animating the assets for ZeroSwap. Promotional videos for every launch was the pact between Creative Splash and ZeroSwap.

Basically, IDO is an acronym for Initial DEX Offering, where DEX stands for Decentralized Exchange. Through IDOs, the investors get to pick fresh crypto tokens at their initial base prices, and flourish later. When a new crypto token is to be listed for decentralized exchange, IDOs are the way to go!

The Challenge-

Well, maximum content in minimum time. Need we say more? Promotional videos are supposed to be crisp and engaging, else they lose their zest and become plain and dull. Here, we wanted to make that heed for the theme and for that, we had to ensure that the videos exclaim grandeur and features. All this in mere 25 seconds. We had to make fast-paced videos for numerous listings on ZeroSwap, without making the style too stagnant and obvious.

The Provision-

Typography was the first thing that struck our minds and storyboards. This style is definitely a quick fix to the time crunch. Typography videos have proved to be eye-catchy while adhering to the purpose. They turn out to be a ravishing way of making sure that the viewers get all the details without further distractions and that too, in a very short span of time. For that matter, ZeeDo launched multiple IDOs, each with different specifications. We used multiple styles, minimal graphics and delivered marvy outputs. We would love to give you a quick glance at the work.

Satoshi City

Satoshi City listed its IDO on ZeroSwap. What goes without saying is that we made a Satoshi City-themed video for it! Incorporating assets that visually guided the viewers, our video for Satoshi City was a 19-seconds typographic delight with relevant visuals. Considering that the platform is a virtual world where users can buy, sell, rent, collect, and curate pieces of virtual land in the form of non-fungible tokens, we used their USPs and at last, landed on the launch date. One of our biggest tasks is finding appropriate visual references that would also befriend the text and theme.

DAOLand

DAOLand was undoubtedly the video where we took the chance and played with lots of colours (obviously from the theme, duh!) and rendered a cool funky video. DAOLand is an IDO platform exclusively for the best of projects that come from NFTs and GameFi space. DAOLand was vibrant, so our video had to pick that essence too. With multiple backgrounds and texts shooting out at them, the video was an excitement-builder for the viewers. That was the bright goody-good side. What went behind it was the effort to fit so much in the limited timeline, and then put it all on beats. The second challenge- bring in all the assets on fast beats without making them disappear too fast. We had too many assets to bring but that didn’t mean that we could cut down the time for them. Yes, task 2- Check!

AnyPad IDO

AnyPad IDO video had the pleasure of joining the clan of the most head-scratching projects ever. On one hand, the time continued ticking and on the other, the list of features kept on increasing. In this very video, we had to show that the companies have come together for a release and that AnyPad is the perfect multi-chain launchpad. It doesn’t end here. We obviously had to specify why it was perfect and for that, we had to pair our visuals with their texts and features, and then make it all groove to the music.

The Outcome-

These were the IDO launch videos and they made their debut on YouTube as well as Twitter, Telegram and other media channels. They not only informed the audience about the big launch but also gave them a brief of what they’ll be investing in. The crypto world has been an opening to many such channels and these videos definitely got all eyes turning at them because of their uniqueness. In such a big market, these videos were recognized by investors, creators and many other categories.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Pebbles Urbania- A sequence of homely homes!

Pebbles Urbania is mapped at Bavdhan and has set a benchmark for beautiful, spacious, and well-designed homes nestled in green surroundings. Loaded with amenities like indoor and outdoor recreational activities, healing gardens, amphitheatre, clubhouse, and much more, Pebbles Urbania makes living no less than a celebration.

Creative Splash and Pebbles Urbania decided to build a great video for the site and sight. The client shaped homes that shape lives and we captured the essence of it in audio-visual form and presented it using eclectic creative techniques. When we jumped on the ride to make the project a wonderful visual journey, we were thrilled and delighted to work with such a development scheme!

The Challenge-

Pebbles Urbania was a project covering a huge area and yet managing to add a special touch in every corner of the plan. With multifarious USPs like ample space and recreational activities right in one of the best parts of the city, with all facilities in close proximity, it was a task to cover all the goodness that Pebbles Urbania in a handful of frames. The mission was to cover all the aspects in minimum time.

The Provision-

We came up with the idea of making 3 films with 3 approaches-

1) Explainer Video

From the initial stage, we thought of this project as a medley of 3D, drone shoots, camera tracking, and superimposing elements. The output didn’t differ from the blueprint as well! With all these techniques, the video that came to our timeline was an Explainer Video- a 2-minute tour that took the viewers through the lanes of unique features of Pebbles Urbania.

The first stop was at the site office. A giant house roofing millions of dreams was floating in the blue skies, hooked to the balloons of luxury, amenities, and connectivity. The birds’ eye view took the viewers through the clouds and landed at the site office. And let’s not forget how cool unboxing is! The script was written in such a way that when the house landed in the vicinity of Pebbles Urbania, it became a home 🙂

Unboxing of the house was done and it opened a gift that provided the residents with everything they asked for! To represent that, we built many scenarios. The brochure was packed in the box and as every page was flipped, more offerings were revealed. One page opened up to an open building with 3 floors of exquisite homes. With the plan of making the audience feel more involved, we put on a palette of colours and as each option was selected, the insides of the home changed their colours! The same building flipped and turned into solar panels, they multiplied and went back to their place in the brochure. With smooth transitions and attractive visuals, we wrapped the Explainer video. 3D animation paired with artistic methodologies made this video one of the most loved videos for the brand.

2) Connectivity Film

Amidst the hustle and bustle of the city, comfort seemed to be really far. Pebbles Urbania resolved the issue. To flaunt this, a ‘connectivity film’ was made that leaned towards the perks of the location. Here, we took complete liberty to innovate, express, and communicate. With our cameras flying in the sky and capturing the surroundings, and our tracking skills waiting to be unleashed, this connectivity film was no less than an exciting voyage!

Ahead of that, the specs of the location were shown and the markers popped up indicating the closeness to comfort and amenities like schools, industrial hubs, hospitals, and elementary connections to other parts of the city.

Tracking points for superimposing graphics on the footage.

Using VFX, Camera Tracking and Motion Graphics, a short video clip was made that took the audience on a walkthrough. We incorporated typography and 3D graphics as well to enhance the feel and look of the scene. This wide array of shooting and editing techniques complemented the script that was penned and the output of all these efforts was indeed a joy to look at!

The film lived up to the purpose- flaunting the topography and the amenities it had to offer!

3) Concept Advertisement

When kids are happy, everyone is happy. Agreed, but when kids are growing at Pebbles Urbania, the kids are the happiest! The concept advertisement did its job and helped in showing what a ‘home’ is. The story tracked and trucked the little girl that narrated a day in her life.

Our motto was fixed at showing the world through innocent eyes. She looked around to find her grandmother’s Tulshi Vrundravan right at the home- indicating spacious houses and immediate connection. When looked at from another angle, it also invited happiness and traditions to roam freely within the home. Positivity was the hero here.

Next up was her grandfather who claimed to step downstairs for a ‘morning walk’ and instead came home straight for lunch. Indeed, he found his friends and the group found a space where everyone would enjoy!

The next scene followed the trails kids left in the park while they were relishing every bit of their childhood. Sandpits, slides, and play areas for kids were highlighted. Not only that, but it also revealed that the planning and blueprint of Pebbles Urbania were perfect for all age groups- right from kids to the elderly.

As this was a Television Commercial, we were bound to a 1 minute timer, and in mere 57 seconds, 24 hours were displayed exhibiting nothing but pure joy. Pebbles Urbania is a citadel of comfort and this film captured the essence really well.

The camera shooting showed the actual site and assured the audience of the best quality of society. While shooting, we were alert to the vibrancy of the place and yet we managed to plant their brand colours throughout the film, without making it too harsh and obvious.

#ffbb5f

#0e306b

#05a284

#009cd7

#94bd4a

#ff9e77

#fd6a6c

The Outcome-

3 films; 3 perspectives; Infinite impressions.

We made 3 films for the client and each one turned out to be special in its own way. Concept Advertisements and Television Commercials made their way into the hearts of people, and the same people paved their way to Pebbles Urbania. The location, planning, construction, offerings and other facilities were clearly showing themselves in the videos and this helped the client to turn their potential customers into sales!

Case Study – SPNS- Redefining luxury, at affordable prices!

Product Film By Creative Splash

The brand has been in the sofa manufacturing business since 2002 and has undoubtedly made a strong position while setting a benchmark. The quality of products used, the customizations, the fabrics, the tailor-made sofas, and meticulous work put in the intricate details make the sofas by SPNS a perfect fit for residential and commercial spaces.

Creative Splash has been delighted to curate content for such a brand. SPNS had a catalogue full of beautiful sofas. We assured them that we will animate the inanimate, and bring alive their ideas for the sofas that fill lives! All that was needed was a great storyline, without too much chaos.

Let’s take a look at how that went-

The Challenge-

SPNS is an ‘only sofas’ manufacturing house. Unlike other furniture stores that produce the entire decor set, SPNS has kept its hands and mottos glued to making the finest sofas, without any compromise. How to create content that doesn’t make ‘only sofas’ look like a limit or a barrier? How to make videos that would stand out from the rest of the industry?

The Provision-

Storytelling! Could there be a better way to connect with the audience than telling a story? That’s what most of them already do. We added some zest to the daily dish and guess what? We got the Sofa narrating the story of its life!

The scripting began and we started to weave the words in the same way SPNS weaved their fabrics- with elegance! A heartfelt script was penned and we introduced ‘A Day in Life of a Sofa’. In this script, the sofa was the hero and the rest of the elements (that also represented us, the humans) revolved around it. The sofa decorated the scenario, just like it decorates life. It witnessed us waking up, going off to work, and it comforted us after a long day. From dusk to dawn, it watched us grow, live and celebrate life and unknowingly became a part of the family.

For all this to happen, an elaborative storyboard was constructed beforehand. As we said, the sofa stayed constant and rest, they were variables. Colours were yet to be filled in our lines and we got to a conclusion. SPNS placed orange eminently in their brand colours. And hence, we decided to find its contrasting friend and obviously, we met a fresh colour near green! Split Complementary colours were the way to go! The aesthetic colours also adjusted well to different shades of light as the day progressed and managed to live up to the richness of SPNS sofas.

#e97b1e

#c85500

#0f8371

#56503f

#c7a225

#c4b590

While writing the script, we visualised a beautiful 3D scene and got the client on board with this idea. After deciding on a 3D style of animation, a very detailed and well-worked project had to be created in order to deliver photo-realistic renders. We started off with an empty room and placed a sofa in it. The window, shutter, and sofa colour were finalized. Now, we studied the room and placed a lamp, table, some frames, and other elements to enhance the room. Extra attention was diverted to the fact that everything should complement the sofa and not look disconnected.

After setting the room, the magic of 3D was plotted. Simulation walked in the scene and added the ‘wooow’ element to the frames. For example- at the start itself, the cloth familiarized itself with the shape of the sofa and then, fell smoothly on it. Following the rules of simulation, the cloth and many other elements were filling the frame.

Next up for the runway was lighting. Lighting played a major role in this video. It helped fill the void of human presence by giving elements the power to shine (quite literally). The tones of light changed in coordination with the day. The morning saw a warm light with VFX adding particles and a misty look to it, while the noon napped with shutters closed, throwing a white yet dark light. The evening dimmed the room while the lamp made happiness visible again. The lighting did justice to the script and emotions of the day- from sofas’ POV. The highlights and shadows changed their direction with the lights and made it a pleasant experience for the viewers.

The Outcome-

A beautiful heart-touching video! SPNS used ‘A Day in Life of a Sofa’ for various social media campaigns that made the crowd indulge in the emotions that they went through every day. This acted as a catalyst in increasing the brand value, ultimately increasing sales. It was a unique idea that wouldn’t cross the minds on a regular day but it was bought in reality by Creative Splash. The storytelling done by the sofa expressed joy, enthusiasm, and all things that happen within the humble homes.

To sum it up, ‘A Day in Life of a Sofa’ turned out to be a great way to reach the audiences, tapping the potential customers and generating interest and curiosity!

Case Study – Chitale Dairy- Life begins with milk!

Chitale Dairy! Need we say more? The brand needs no introduction. And yet, here we are, talking all pride in speaking more of it! Chitale Dairy has been a champion in the dairy industry by supplying the consumers with only the purest and best of products. With all the goodness packed in the products, Chitale Dairy has become a household name. The motto of empowering the local farmers and starting an enterprise movement was set by Late Babasaheb Chitale, and today, Chitale Dairy stands proud and dispenses around 3 lakh litres of milk daily.

Creative Splash had the pleasure of working for such a brand that has built its image on the base of impeccable quality and trust. Chitale Dairy revamped their packaging for milk recently, and they wanted their products to walk down the aisle with the grandest entry. Splashing fresh new colours in their traditional packaging, Chitale Dairy launched the milk packaging with trendy and cool videos. With FullHouse Entertainment and Media Solutions as our client and Chitale as the brand, we were set to rock the floor! They wanted distinctive videos with different themes and we knew the way to make them in the best possible way!

The Challenge-

We wished to show off the new packaging too much, but we had too little time. These were product videos- meaning, we had no more than 30 seconds on our timelines. To be precise, we had the liberty of using half a minute only for one video. Rest had to be till ten seconds, at par. Chitale is a brand that stands with consistent perfection, and so should their videos. Right from scripting and designing to selecting music and animation styles, we took all the liberty! We wanted to give them the best of all, and therefore, we promised ourselves that all the videos would run with their very own signature characteristics and even though the products would be the same, each video would feel beautifully different.

The Provision-

Different themes; different animation methods! We bought the best of traditional and spark of modernity in our frames by using various techniques like Stop-motion, Papercut Animation, Parallax, Typography and definitely a lot of 3D! We had splashes of colours, smokey VFX, funky typography, and most of all, imagination and creativity everywhere. Let’s sequentially skim through the series of the videos we made!

Colour Palette-

The Stop-motion Gallery

Our first video showed off an aesthetic and eye-pleasing animation style. Stop-motion animation has been one of the oldest forms of animation. Manual animation of every element is the highlight of this one. We achieved the traditional classic using our everyday animation software. Without using any third-party application, we presented a stop-motion story that called for frame-by-frame treatment. To add to this, we wanted to give the entire video a paper-cut treatment to enhance the final output. For this, we dragged the paper effect out of our scribble books and dropped it directly into our animation. We recreated types of shadows, made out solids uneven and added texture to make it more realistic and proceeded with different other methods too.

The video heroes all 3 packaging types. We hooked a season to every colour. The orange colour went close to the warmth, and hence, fall. While the packaging had waves of shades of orange, our paper-cut animation picked lighter shades and fit in the composition. To add more drama to it, we animated some leaves and dropped them over the composition. Next up was the packaging starring blue and green. For the background, a pale shade of blue was chosen to elaborate on the rainy season. The green indicated the freshness that the rains bought. With the VFX techniques that we absolutely love, we got some rain. The same pale cloud helped us make a great transition and landed us at another scene that was decorated with snow. Yes, snowy winter’s time! This time, we chose to contrast the packaging and pick a different background. Worked wonders! Even though the background was contrasting, we ensured that we stuck by the brand colours in some way or the other.

The last scene got us a line-up of all three seasons, all the packaging styles and put in the limelight the new launches! Rather than making a collage, we bound all the styles together by making the products fit on the mountain line- giving us continuity.

The Typographic Blend

When we thought of this style, we asked ourselves, “Why do we choose Chitale Milk?” We got the answers without having to think much and that’s how we decided on the establishing compose of the video. Using the USPs of Chitale Milk, we made a trendy wordy start. This video was set to be on a funky and attractive tone. The visuals shifted quickly to the beats of the music, and this video turned out to be a ramp walk for the milk bags! In this video, we literally got our office’s name in work and had colourful Creative Splash(s)! Adhering to the theme of the packaging, we put our 3D knowledge to use and bought a classy effect to the video. Later, the camera travelled through the gaps and got us a view of different packaging styles. Keeping up with the splashy trend, we also used 2D transitions to shift between frames. Towards the end, we wrapped up our video and went to fetch a glass of Chitale Milk, because it’s ‘Not just today, every day!’

The Camera Animatics

How to define ‘beauty’ in 10 seconds? Many people think it isn’t possible. Well, they haven’t seen our creations! Chitale Milk was getting revamped. How could it be simple? Chitale group introduced 3 new packaging styles and in this video, we picked each one individually, analyzed the colour schemes, found the elements that would match their styles and finally, fit it on a beautiful piece of music. For every package, we found elements that matched the style. Be it majestic designs, a couplet of flowers or assets that beautified the background, our composition embraced it all. The colours complemented each other so well! The minimalistic background animation enhanced the scene too. In the background, a soothing piece of music ran, nestling all the compositions above. The highlight of the video was the camera movement. The shifts and turns and aperture play added the wow factor to the video! Using fine camera animation techniques, we decided on foreground, midground and background and filled the frame accordingly. The additive elements were placed in the foreground and they had their way of animation, just not in focus. This gave depth to the midground and background. Now one may ask, why such a classy look especially for this video, while other videos were very exciting, fast-paced and cool? We all heard and loved the music in this video, and this video was to be presented at one of the most prestigious music fests- The Bhimsen Joshi Sawai Gandharva Sangeet Mahotsav! Chitale Dairy stood as the sponsor of the event and they aired this video at his event. Had to be classy and super-elegant, no?

The Trendy Show

Another 10-second favourite with bright colours and quick graphics. The milk bags seemed to have a lot of fun in this very video. They twirled, made their special appearance, and grooved with the beats of the music. And while they were enjoying the attention, the backgrounds had to keep up with their styles too. So, the background animations had their starry moments and enjoyed the limelight! With colourful and splashy transitions, our video quickly progressed with different packaging styles, some close-up shots and the milk bags were embracing the details like swirly moments and droplets of water. This video set a playful tone for the brand and emphasized the modernistic approach that the brand has adapted while keeping its roots hooked to the original essence and values!

The Old-school Classic

Chitale Milk is a brand that has been associated with trust, purity and honesty. This 10-second video got us closer to all the emotions that emerge from the ultimate creator. With a lot of VFX and a bit of drama, we rendered a video that held the aspects of our Indian culture. The video timeline had multiple layers, even more cameras and beautiful elements that walked the path we gave them. We bought in the frame the smoke emitted by incense stick and to build a stronger context, idols of our gods were made to appear. Between all this, the milk bags that offer the customers purity and quality were placed. In 10 seconds, we got the elements that represent our culture and the product together, making it a super hit!

The Outcome-

A series of fun-packed promotional videos! Yes, Chitale Dairy got what they wanted, while we had all the fun we wanted to while making the videos. Chitale’s uploaded the videos on their social media handles and the videos reached a large audience, collecting all the love! The motto of highlighting the new packaging styles was, therefore, successful, and the public sure did welcome the grand, new look of this most loved brand!